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Reference Code:  63041

Retail Marketing Manager

Watchfinder

West Malling, KEN, GB

Permanent
  
  

Since Watchfinder & Co. was first founded in 2002, it has grown to become the premier resource from which to buy and sell premium pre-owned watches. With thousands of watches available from more than 50 brands, including Rolex, Omega, IWC and more, plus boutiques across the UK and a manufacturer certified service centre, Watchfinder has established itself as the top pre-owned watch specialist.

Join Watchfinder and build your career today!

https://www.youtube.com/watch?v=APv4PrNWiZU&feature=embtitle

 

 

At Watchfinder & Co., we’re on an exciting mission to accelerate our global retail presence and enhance our shopper experience. Whether through our own-brand boutiques or third party partners our vision is to deliver a compelling shopper experience across all pillars of retail execution.

This is a new role based within the Marketing team, reporting into the Head of Marketing Operations. Our broader Marketing department consists of a core multi-disciplined group of marketeers working closely with our in-house creative and PR teams, all of whom will be invaluable partners in shaping our retail presence.

The Retail Marketing manager will be responsible for owning and implementing our retail marketing strategy across our growing international footprint to ensure we deliver on our twin aims of driving long term brand relevance and short term sales and purchasing goals. Closely supporting our Sales & Partnership teams, this role will ensure that the pipeline of high-quality customers visiting our instore, and online partner destinations, receive a positive experience creating the impetus for a sale, purchase or part-exchange.

 

Key responsibilities

  • Own the vision for the shopper journey to deliver a best-in-class experience, taking into consideration insight, trends and market feedback.
  • Shape, manage and execute the vision to form a retail marketing strategy and annual calendar ensuring adaptation of the approach for different retail destinations, be that own-brand or 3rd party (online and physical).
  • Using data and insight develop and own all retail marketing plans to ensure business goals are met and resources are appropriately allocated.
  • Develop briefs for full range of retail activations including new retail openings, new propositions and campaigns. The briefs, built on insight from marketplace, competitors and market trends, should reflect the deliverables required to meet business targets.
  • Work collaboratively with external, third party retail partners to maximise resources such as POS, marketing collateral and online media.
  • Lead and coordinate the creation and delivery of marketing materials and content to support retail marketing briefs.
  • Consistently communicate to stakeholders about updates on progress, relevant delays or issues, and budget or timing implications, highlight possible risks to key stakeholders.
  • Responsible for building strong relationships with internal stakeholders to ensure that all retail marketing projects are delivered successfully and are in line with wider business goals.
  • Trial and pilot activity in partnership with regional teams to inform long term strategy.
  • Partner with wider Marketing team to support market planning and budget management.
  • Develop shopper insights, engagement and analytics to feedback and/or develop action plans required to maximise opportunities with our shoppers and shopper journey.

 

About you

  • Proven experience in leading Retail Marketing, ideally with premium brands across multiple geographies.
  • Proven experience of presenting work and influencing decision makers at the highest levels.
  • Able to apply strategic and data led approach to all briefs.
  • Ability to handle multiple projects whilst still delivering on schedule and to budget.
  • Experience of influencing / guiding a team of people across various functions to deliver to defined and agreed objectives and schedules.
  • Experience of working with a ‘big idea’ and creatively managing it through integrated campaigns.
  • Experience in creating solutions and within tight timeframes.

 

Competencies

  • A highly organised and deadline orientated planner.
  • Strong at multi-tasking, good at prioritising and calm under pressure.
  • Experienced meeting agreed metrics and utilising data to measure impact, determine improvements and make decisions
  • Excellent communicator, experienced in communicating across functions and at all levels.
  • Effective at building relationships within the team and across departments.
  • Pro-active – prepared with solutions and anticipating problems.
  • Sense of ownership – committed to the delivery of projects.
  • The ability to inspire and challenge.
  • Creative thinker – able to think of solutions and new approaches.
  • Strategic – able to see the bigger picture.
  • Confident – strong at presenting ideas and debating when required.