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Reference Code:  62463

Head of Media

Watchfinder

West Malling, KEN, GB

Permanent
  
  

Since Watchfinder & Co. was first founded in 2002, it has grown to become the premier resource from which to buy and sell premium pre-owned watches. With thousands of watches available from more than 50 brands, including Rolex, Omega, IWC and more, plus boutiques across the UK and a manufacturer certified service centre, Watchfinder has established itself as the top pre-owned watch specialist.

Join Watchfinder and build your career today!

https://www.youtube.com/watch?v=APv4PrNWiZU&feature=embtitle

 

 

Watchfinder & Co. is the ultimate destination for buying and selling pre-owned luxury watches. We’re on an exciting mission to accelerate our global presence and help even more customers to find their perfect timepiece.

Our mission is clear: To be the world’s number one destination for pre-owned watch buying, trading and inspiration for our customers.

 

We are looking for a passionate, strategic-thinking Head of Media, with experience working for a leading integrated media agency or working as part of an in-house consumer media team to join our team in the Watchfinder HQ. Your task will be to lead the planning, buying and evaluating of our global paid media activity to ensure we deliver on our twin aims of driving long term brand visibility and short-term sales and purchasing goals. Closely supporting our Commercial teams, this role will ensure that a consistent pipeline of high-quality customers visit our online and instore destinations.  

 

 

How will you make an impact?

  • Support the Chief Marketing Officer by leading the implementation and development of all our paid media activity and manage the day-to-day relationship with external media agency partners (as required) and media partners (e.g Google/Facebook) to deliver quality media plans which deliver strong ROI against agreed targets and budgets.
  • Using data and insight, support the Head of Marketing Operations in setting the strategic direction of go-to-market and local marketing plans.
  • Conduct ongoing analysis of media performance and deliver post-campaign evaluations to ensure insights are gathered and recommendations made for future optimisations.
  • Co-ordinate, validate and communicate monthly traffic forecasts to relevant stakeholders to set monthly expectations of the impact of owned, earned and paid media.
  • Manage the Media budget to drive the best return on investment for the business working collaboratively with other budget holders to complete monthly reconciliations.
  • Report expenditure of paid-for media activity, including monitoring monthly forecast budgets and invoice activity.
  • Drive rigorous performance marketing test and learn methodology to optimise campaign performance.
  • Identify opportunities to develop ever more creative and effective solutions across all paid, earned and owned media activity, including improvements to current processes and ways of working, and the introduction of new tools.
  • Provide a robust rationale for our media channel strategy and executive summaries of our activity for the Exco, Richemont board and other key stakeholders.

 

 

How will you experience success?

  • Experience working for a leading integrated media agency OR experience leading an in-house consumer media team
  • Proven experience in developing major, multi-channel, consumer-facing communications campaigns
  • Experience and knowledge of digital media planning, buying and evaluating, including programmatic and data-led content
  • Understanding of a spectrum of tools and tech stacks including data clean rooms
  • Experience of different approaches to evaluation, to assess both short and long terms KPIs, including econometrics
  • A strong understanding of marketing/behaviour change best practice and the key considerations, inputs and processes required to deliver an effective campaign
  • Experience in working on customer segmentation and developing comprehensive channel plans
  • A strategic thinker who is able to see the bigger commercial picture.
  • Excellent communicator and influencer, experienced in communicating across business functions, at all levels and across differing geographies.
  • Confident – strong at presenting ideas and debating when required.
  • Effective at building relationships within the team and across departments with the ability to inspire and challenge.

 

 

What’s in it for you?

As a significant member of the Watchfinder community, you are also part of a much bigger family at Richemont. We strongly believe in internal development, mobility and offering various opportunities to enhance both your personal and professional development.  You will have the opportunity for your voice to be heard, drive change, and make a real impact from day one. This is a fast-growing company, going through an exciting period of change from a UK centric business to an international company. Giving you the opportunity to grow and gain further opportunities in the future.

On top of this we offer a competitive salary and benefits package which Includes:

  • Private Health & Dental Care
  • 24 Days Annual leave plus bank holidays
  • Employer discounts and reward schemes
  • Core Hours working
  • Season Ticket Loans
  • ‘We Care’ employee assistance programme
  • Life assurance
  • Income protection