Reference Code:  89037

Marketing Campaign Manager (CRM)


West Malling, KEN, GB


Since Watchfinder & Co. was first founded in 2002, it has grown to become the premier resource from which to buy and sell premium pre-owned watches. With thousands of watches available from more than 50 brands, including Rolex, Omega, IWC and more, plus boutiques across the UK and a manufacturer certified service centre, Watchfinder has established itself as the top pre-owned watch specialist.

We are searching for an experienced and successful Marketing Campaign Manager to join Watchfinder central marketing team at our Global HQ in Kent.



The goal of Watchfinder’s CRM function is to grow, understand, and maximise the potential of our customer base to support the wider marketing and business objectives of the company. Alongside the Head of CRM, you will be responsible for delivering our CRM Marketing Strategy and ensure that all communications are targeted, personalised and form part of a seamless customer journey

It’s an exciting time to be joining Watchfinder’s CRM function as we implement a new CRM tool enabling us to create innovative automated journeys across the customer lifecycle.

You will help build and execute leading CRM conversion strategies for existing and new prospects as well as for our Repeat customers. This will entail selecting, segmenting and customising appropriate communications to our customer base to deliver best outcomes.


“This is an exciting opportunity for someone to make a undeniable difference by advancing the CRM capabilities of Watchfinder & Co, as it continues its global expansion.  Working in a small, close-knit team you’ll be driving actionable results using cutting edge CRM technology.” – Sam Markram – Head of CRM   


  • Working with the Head of CRM to define a CRM Strategy that will drive retention rates and the lifetime value of our consumers across our regions.
  • Planning and executing email and CRM campaigns throughout the entire lifecycle, by helping to design, implement and develop automated workflows and triggered communications through our new CRM tool - Ometria.
  • Own Email Campaign optimisation through A/B testing and iteration.
  • Collaborate across the organisation with the Commercial and Country teams to ensure relevant and timely communications and the right products are featured within the CRM campaigns
  • Leverage insights and data analysis to identify new opportunities for customer-centric experiences (loyalty, personalisation, segmentation) and producing clear action-oriented insights and recommendations
  • Use existing behavioural segmentation and assist in in the definition and implementation of further programmes to customise communications.




  • You are a CRM professional with experience in planning and executing communication strategies.
  • Advanced user in CRM platforms both to handle data and build email programmes (Ometria is a plus) or any other ESP.
  • Challenge the status quo, innovative and open to try new tactics and strategies.
  • An ability to keep abreast of industry standards, new technologies, and the latest approaches to marketing.
  • Ability to use quantitative data and qualitative insights to make high-impact optimisations that align with company objectives.
  • Experience of planning, building, and executing complex testing programs.
  • Provide leadership and direction for your team ensuring they have clarity and are enabled to successfully drive and support the overall company direction.
  • Set individual objectives and KPI’s, provide guidance and conduct regular appraisals of team members, ensuring the proper development of personnel and supporting the growth of talents.




Your journey with us!

Our aim is to provide you a transparent interview process from the moment you apply for the role. It’s important for us that you get to know us to ensure the role aligns to your future career objectives.

We provide all candidates with open-door access to key people across the business so they can discuss opportunities, get a feel for our culture, and better understand how they can make an impact and be part of Watchfinder’s exciting trajectory.

The process for this opportunity would be:


1st Stage – A ‘Let’s Chat’ conversation Initially, when your application is selected, you will receive an introduction call to explain the main points in terms of this position, and to have a chance to showcase your motivation.

2nd Stage – Interview with our Head of CRM to learn more about your technical experience and expertise

3rd Stage -You might be asked to complete a business case, and an assessment. We will inform you appropriately, so you have a chance to prepare and be successful. This will be presented back to the Head of CRM & HRBP.

4th Stage – Introductory meet & greet with the CMO.



What’s in it for you?

As a significant member of the Watchfinder community, you are also part of a much bigger family at Richemont. We strongly believe in internal development, mobility and offering various opportunities to enhance both your personal and professional development. This is a fast-growing company, going through an exciting period of change from a UK centric business to an international company.


On top of this we offer a competitive salary and benefits package which Includes:

  • Private Health & Dental Care
  • 24 Days Annual leave plus bank holidays (additional days off for key life moments such a birthdays)
  • Employer discounts and reward schemes
  • Core Hours working
  • Season Ticket Loans
  • ‘We Care’ employee assistance programme
  • Life assurance
  • Income protection