Reference Code:  99101

CRM Executive


West Malling, KEN, GB


Since Watchfinder & Co. was first founded in 2002, it has grown to become the premier resource from which to buy and sell premium pre-owned watches. With thousands of watches available from more than 50 brands, including Rolex, Omega, IWC and more, plus boutiques across the UK and a manufacturer certified service centre, Watchfinder has established itself as the top pre-owned watch specialist.

We are on the search for a CRM Executive to join our central marketing team here at our Kent Headquarters in West Malling.

The goal of Watchfinder’s CRM function is to grow, understand, and maximise the potential of our customer base to support the wider marketing and business objectives of the company. This role is intended primarily to support the Head of CRM with a range of email & CRM activity, by executing high quality CRM campaigns and automated customer journeys designed to deliver business objectives. 

It’s an exciting time to be joining Watchfinder’s CRM function as we implement a new CRM tool enabling us to create innovative automated journeys across the customer lifecycle.

You'll embark on this journey by being the go-to person for a range of CRM techniques, including, email builds, sends, testing and reporting.  You'll utilise your analytical skills, with reporting of the campaigns, by using CRM Data and Google Analytics. 


How will you make an impact?

  • Help to co-ordinate, build, maintain, analyse, and constantly optimise customer journeys - ultimately driving engagement and repeat purchase.
  • You will regularly evaluate email activity/engagement using CRM data and Google Analytics, to report on metrics such as open rates, click-through rates, sessions, transactions, and enquiries.
  • Working with the Head of CRM and the Content team to identify suitable topics and products for email sends to specific audiences.
  • Support the Head of CRM in building, testing, proofing, and sending Watchfinder CRM campaigns.
  • Assist with multivariate testing of a range of subject lines, content, segments, and day partings.
  • Contribute to innovative ideas and segments for future CRM campaigns.
  • Manage email replies from customers by either unsubscribing or forwarding the relevant department.
  • Proactively keep up to date with latest trends and competitor comms, providing analysis on what others are doing in the industry.
  • Work with the Head of CRM to meet KPIs and support with ad hoc CRM marketing tasks.

How will you experience success with us?

  • Previous experience within a CRM or related marketing role.
  • High interest in technical aspects of CRM (data migration, automation, segmentation)
  • Knowledge of the different digital marketing channels and understanding of the role played by email in the digital channel mix.
  • You'll demonstrate bags of ambition, acting as a proactive team member who is constantly asking questions and looks for ways to improve current activities.
  • Organised and comfortable working under tight timelines and quick turnarounds
  • Excellent communication skills, confident in interacting cross functionally across commercial and creative teams.
  • Strong attention to detail, quality, and accuracy
  • An analytical, proactive, and flexible approach

Your Interview Journey

Our aim is to provide you a transparent interview process from the moment you apply for the role. It’s important for us that you get to know us to ensure the role aligns to your future career objectives. 

We provide all candidates with open-door access to key people across the business so they can discuss opportunities, get a feel for our culture, and better understand how they can make an impact and be part of Watchfinder’s exciting trajectory. 

Recognizing we are all different, if you need us to adapt the process, please get in touch via


1st Stage – After your application has been selected, our Talent team will reach out to you within two weeks to conduct an introductory call.

2nd Stage – Video / in-person interview with the Head of CRM & Chief Marketing Officer.

3rd Stage – You will be presented with a brief to present back to the panel that will include the Head of CRM and HRBP.


What’s in it for you?


  • Private healthcare and dental
  • Competitive pension scheme
  • Holiday scheme – Increasing annual leave
  • Cycle to work scheme
  • Employee Assistant programme
  • Income Protection
  • Life Assurance
  • Extensive group discounts
  • Core Hours of working.

Our Values


  • Demonstrating empathy and respect for the people around us, the work we do and the business we are part of.


  • Finding new and innovative ways to adapt and improve the ways we operate and the service(s) we provide.


  • Ensuring that the very highest standards are delivered across every facet of our business - internally and externally. Bringing excellence in everything we do, every time.