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Reference Code:  33822

Chief Marketing Officer

Watchfinder

Maidstone, KEN, GB

Permanent
  
  

Since Watchfinder & Co. was first founded in 2002, it has grown to become the premier resource from which to buy and sell premium pre-owned watches. With thousands of watches available from more than 50 brands, including Rolex, Omega, IWC and more, plus boutiques across the UK and a manufacturer certified service centre, Watchfinder has established itself as the top pre-owned watch specialist.

Join Watchfinder and build your career today!

https://www.youtube.com/watch?v=APv4PrNWiZU&feature=embtitle

 

Reporting to our CEO, you will be a key member of our Leadership Team with direct responsibility for our efforts to grow awareness globally and increase market share by developing a best-in-class performance and brand marketing strategy across a complex and geographically dispersed channel mix.  

In addition, you will work closely with other members of the Company's senior team such as our CFO, and Heads of Retail & Operations, Creative and IT departments. The current Marketing functions are currently performed by a hight efficient and result-focussed team focused on creative direction, web content, PPC, Display, SEO, Social Media and PR.  

The successful candidate will be a senior marketing leader with a proven track record in leading marketing strategy and execution and driving growth. 

 

Responsibilities 

Customer intelligence and insight: build depth of customer understanding and empathy and ensure that our marketing experiences exceed customer expectations and needs.  

Brand Strategy: Definition of brand values and beliefs and responsible for execution across all consumer touchpoints.  

Grow awareness of the Watchfinder brand in key markets: Build out a framework that enables us to clearly articulate what our brand represents globally but also how this should be localised.  

Campaign Management & Planning: Plan and deliver high impact brand campaigns across all consumer touchpoints, working across the marketing matrix to deliver co-ordinated campaigns.  

Brand Advertising: Creation of brand advertising strategies and the development of creative campaign ideas.  

Media Planning: Oversee planning for traditional media channels and digital/programmatic  

Demand Generation: Lead the implementation and management of Watchfinder performance campaigns; paid search, display, paid social and affiliate marketing.  

Capability Development: Work closely with internal and external resources to build out our online marketing capabilities in order to improve the effectiveness and efficiency of our campaigns  

Demand P&L Ownership: Achieving all key performance targets for the performance channels, including revenue and ROI 

CRM & Loyalty: Build on our success in developing long-lasting relationships with our customers 

Inspiring Content Marketing: Build a multi-faceted content strategy which spans SEO, Social, PR and Editorial and which allows us to provide inspiring and credible perspectives on pre-owned watches.  

Measurement and effectiveness: Focus on assessing the impact of all initiatives and build optimisation plans to enhance ROI. Build investment cases to support future investments or recommend alternative investment strategies. 

 

How will you make an impact?

 

  • Exude creativity, innovation and entrepreneurial spirit. With the ability to wear the commercial hat
  • A passion and fascination with eCommerce marketing ideally, with 10 years of experience in Performance & Brand Marketing. Delivering significant results in an online retail environment 
  • Commercially focussed and driven with the ability to work towards metrics and manage budgets 
  • Proven track record of leading marketing strategy and execution across multiple high-growth countries with deep cultural awareness in those markets 
  • Demonstratable experience of senior-level stakeholder engagement in a large, corporate environment 
  • A true leader, with a passion for team development and growth 
  • Strong Analytical skills - the ability to break down and solve complex problems

 

 

Your Journey With Watchfinder

 

Due to the current restrictions around Covid-19, it's likely that all interviewing shall be done via Video Call software. Our Talent team shall help & guide you through these processes and how to get connected.

We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision-makers and influencing individuals: