Reference Code:  9842

VCA - CRM Executive

Seoul, 11, KR


Founded in 1906 in Paris' Place Vendôme, Van Cleef & Arpels came into being following Alfred Van Cleef's marriage to Estelle Arpels in 1895.
For more than a century now, their names have been associated with some of the most exquisite High Jewelry ever created.
Over the years, the Maison has remained faithful to a highly distinctive style characterized by creativity, refinement, poetry and enchantment.
Whether inspired by nature, couture or works of the imagination, its creations evoke a timeless world of beauty and harmony.





CRM Executive


Seoul, Korea






Retail Operation Manager







Within the Retail department, the CRM Executive will:

  • Contribute to the implementation of CRM actions in order to improve recruitment and customer retention
  • Contribute to support the management of NSI processes related to CRM
  • Deliver insights and recommendations to drive client loyalty and business development





CRM Campaign Execution:

He / She will manage the scheduling, testing and deployment of all customer email campaigns

  • Extraction of target client lists from NSI
  • Ensure campaigns are delivered on time with efficient follow up on ROI
  • Deliver campaign analysis reports and monthly updates
  • Assist in ordering and delivery of tools and assets
  • Monitor effectiveness of CRM programs using analytics to identify opportunities for efficiencies in campaigns. Profile client segments by market to recommend targets for CRM campaigns.


Data & Insights

  • Provide detailed data analysis on client behavior, profiles and segmentation.
  • Translate data into meaningful reports and offer recommendations to retail & marketing teams.
  • Data mining within client base to identify opportunities to inform and optimize client retention, sales performance and client experience.
  • Create studies and present data points for boutiques to drive business development.
  • Pilot new projects on different scenarios of approach (predictive analysis/big data/machine learning/data visualization). Monitor, benchmark and share results with wider team.
  • Develop client journey mapping from CRM database to maximize commercial opportunities.
  • Support ideation of client lifecycle and journey based on relevant triggers. Track data on each step of omnichannel client journey to drive retention and cross selling.
  • Preparation of presentations (strategic plan, business review, retail meetings)

·           Maintain good knowledge of relevant luxury trends and competitor landscape


Client database management:

  • Work with boutiques to ensure quality and quantity of client information match objectives.
  • Manage data cleaning missions led by HQ.
  • Support boutiques to improve data capture.
  • Provide monthly / quarterly analysis on database content



  • Support Client Relations Center in daily operation and assist in handling complaint cases
  • Contribute to coordinate Local and International events to prepare client list and client presentation
  • CRM projects ad hoc support





·           Number of point of sales: 6 Retail Boutiques





·         Education: University degree.

·         Experience: 1-2 years in similar experience

·         Retail experience for international brands well known for their strong retail and service oriented culture will be highly regarded

·         Skills required: strong analytical, organized, responsible and excellent communication skills, detail oriented

·         Computer skills: Advanced Excel mandatory

·         Language: fluent in English (verbal and written)

·         Behavioral competencies: excellent interpersonal skills, reliable and independent, positive attitude, presentable, team player.



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