Reference Code:  83057

Director, Product Marketing

New York, NY, US



A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment!
Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise.  
At Van Cleef & Arpels you will be surrounded by passionate experts and will contribute to many new projects which allows our Maison to regularly reinvent itself.

At Van Cleef & Arpels North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.


Director, Product Marketing - New York


Are You a Good Match?

Do you have a passion for High Jewelry, Art & Culture? 

Do you have experience with luxury products in your past? 

Do you have strong attention to detail and thrive in a fast-paced environment? 

If so, we’d love to get to know you!


Role Overview:

This role is responsible for orchestrating the Maison product strategy in the Americas (USA, Canada, Brazil) in close alignment with the global vision across all product categories (High Jewelry, Jewelry, Timepieces and Engagement). Guarantor of the product expertise and global alignment, the Director, Product Marketing leads the transversal efforts around product launch introductions and range animations with all other departments (Retail, Supply Chain, Communications). Drawing from sales analysis and deep understanding of market and context, he/she/they are a key contributor to the sales objective setting, monitoring and reporting, as well as strategic planning for the Americas region, and provides feedback to headquarters teams.

Skilled with strong leadership, he/she/they inspire and develop a team of product experts. Applying a customer-centric approach, this individual ensures boutique network is supported in their daily product-related needs.


This person will report to the AVP, Marketing & Communications and is based in New York City.


Key Responsibilities:

  • Cultivate and implement Marketing strategy across product categories in line with global and local business directions
  • Collaborate with the International Marketing team on all Marketing aspects and business topics – align with global launch calendar and animation strategy and provide feedback on local adjustment and specificities
  • Orchestrate product strategy adapted to local context in collaboration with regional departments (Retail, Communications, CRM, Supply Chain) to reach business objectives. Plan launch calendar and activations, support events and animations with product selection and training, ensure balance and adequate support to each product category
  • Lead and inspire team product segment experts in their roles to further their contributions to the business
  • Participate in the definition and implementation of the strategic plans
  • Provide sales, market, and trend analysis to help direct and develop local strategies
  • Work with Retail and Supply chain to create and maintain budget and LE projections
  • Ensure that the unique and rare stock is purposefully leveraged to maximize client opportunities and sales potential
  • Ensure daily business needs and special events are supported with product information (Picus, Intranet, Price Lists, Event Booklets, Product expertise trainings) and client facing tools
  • Manage department budget and T&E



  • Bachelor’s degree
  • MBA is a plus
  • Minimum 10 plus years of Marketing and Merchandising experience in a Jewelry/luxury retail environment
  • Experience in managing multi-layered team
  • Accurately sets objectives and goals
  • Ability to work independently as well as a in a team
  • Effectively multi-task and be able to shift gears quickly
  • Excellent interpersonal skills with a proven ability to orchestrate and manage all details required to produce effective product strategies
  • Able to build a compelling case and effectively convey the specificities of the American audience
  • Thrives when handling multiple projects simultaneously and is strategic and efficient in managing them
  • Excellent presentation- oral and written-skills. Confident public speaker.
  • Creative and original thinking and problem-solving abilities
  • Ability to work calmly under pressure and strong sense of urgency
  • Ability to think strategically and analyze results
  • Curious and knowledgeable about arts, design, and culture
  • Proactive, flexible, innovative, and passionate individual
  • Strong working knowledge of Windows environment, Excel, and PowerPoint
  • SAP knowledge is a plus
  • Flexibility to travel as needed


Benefits & Perks  

To help you develop and grow, both personally and professionally, we strive to create a work environment that offers diverse career opportunities, and one that allows you to strike a healthy Work-Life Balance. Besides a competitive salary, we can offer you a comprehensive benefits package of insurance. Health benefits include medical, dental and vision coverage. 401(k) plan that both you and the company contribute to. Paid time off benefits, Employee wellness, and flexible spending. Other benefits include short-term and long-term disability, education assistance, our Maison staff discount along with exclusive staff flash sales, and more.  


More than a job…it’s an experience!  

If you are interested in joining the influential growth of the Maison with care, no compromise, and the drive to succeed then do not hesitate to enter the creative universe of Van Cleef & Arpels.  By joining the Maison, you will be part of a nurturing team focused on delivering excellence and development.


The recruitment process:  

Please complete an application on the Richemont Career Site. 

Selected candidates will be contacted by the HR team for an interview.


Expected Salary Range: $140,000-$160,000

Salary will be negotiated based on relevant skills and experience.




Nearest Major Market: Manhattan
Nearest Secondary Market: New York City