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Reference Code:  84401

Senior Media & Communications Manager

New York, NY, US

Permanent
  
  

At Vacheron-Constantin North America, We are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

 

SENIOR MEDIA & COMMUNICATIONS MANAGER - VACHERON CONSTANTIN, NEW YORK

 

Role Overview:

Reporting into the Marketing & Communications Director, the successful candidate will hold full responsibility to execute all marketing activities relating to press and media, digital, and brand partnerships with a communications focus.

 

To collaborate and elaborate the yearly strategic plan in line with brand guidelines.

To always ensure outstanding brand representation.

 

Mission:

To be reference for high-end Watchmaking and ultimate luxury Client Experience across the Americas.

To develop marketing & communication best practices and share them with other markets globally.

Responsibilities:

Responsible for managing 1 direct report: Assistant Media & Communications Manager

MEDIA

  • Prepare and propose effective media brief for the media agency (including OOH, print, digital and social media) ensuring visibility and positioning to increase brand awareness

  • Responsible for managing and implementing the yearly media plan with the agency

  • Manage the annual production file and ensure the correct copy is received on time for all booked media

  • Liaise with HQ for all necessary approvals

  • Inform retail team of national and international campaign

DIGITAL & SOCIAL MEDIA

  • Manage and oversee the social and digital plan creation focusing on brand values, product, and storytelling in line with brand strategy

  • Increase VAC Americas social media and digital presence with partners

  • Enforce a “best-in-class” approach to all content

  • Use all necessary tools such as Google Analytics & Radarly to produce regular digital and social media reports to foster a continuous learning and amplification approach

PRESS RELATIONS

  • Manage the day-to-day relationship with all PR contacts (journalists, agencies & HQ) – including producing and submitting regular PR reports

  • Establish and maintain a strong working relationship with Communications departments at VC HQ in Geneva

  • Organize Press trips, manufacture visits

  • Attendance at key industry events

  • Inform senior management, commercial & retail teams of key editorial features and trends

  • Management and ownership of the PR calendar

PARTNERSHIPS

  • Manage all partnerships relating to brand communications and PR, such as celebrity and red carpet

  • Ensure the Maison is always represented in line with best-in-class standards

  • Build a solid network of collaborators that fully understand the brand identity and positioning of the Maison to ensure all secured partnerships have a natural affinity with our DNA

MARKET INTELLIGENCE

  • Build on process for a sustained competitive intelligence approach and share this knowledge with all relevant teams

BUDGET MONITORING

  • Media and communication budget and expenses responsibility

  • Monthly reporting to line manager

 

Qualifications:

  • Minimum 5 years’ experience of working at a senior level in a Marketing role – considered profiles from luxury, fashion, and hospitality backgrounds

  • Socially adept professional

  • Results orientated and self-motivated

  • Creative thinker

  • Excellent organizational and multi-tasking skills

  • Meticulous with an eye for detail

  • Excellent oral and writing skills

  • Fluent English prerequisite, another language (French/ Spanish) beneficial

  • Travel requirements regionwide and Europe

 

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

 

Expected Salary Range: $111,120 to $145,000. This role is eligible for bonus.

Salary will be negotiated based on relevant skills and experience.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City