Event Manager

ROLE OVERVIEW

The Event Manager role will play a pivot within the Marketing and Communication Team, reporting directly to the Head of PR & Communication.  With a discerning eye for luxury and a deep understanding of the industry, this role is tasked with executing and promoting excellence across all event activities.   The primary focus will be on elevating brand image and aspiration within Hong Kong and Macau, cultivating deeper loyalty among existing local clients and attracting new clients to the Maison.  The role requires excellent leadership skills, passion, creativity, detail-driven, and a focus on providing superb guest experiences.

EVENT STRATEGY & IMPLEMENTATION

• Oversee the management and implementation of all local event platforms associated with the Maison.
• Collaborate and exchange on a regular basis with headquarters on major projects and to review overall event strategy.
• Conceptualize events and experiences tailored to specific audiences and communications objectives, ensuring a cohesive brand message, aligned with headquarters event guidelines.
• Maintain a keen focus on quality implementation and execution, infusing events with innovative ideas and meticulous attention to detail.
• Establish and nurture relationships with a curated list of agencies, vendors, and partners to ensure the delivery of industry-leading events.
• Strive to be ahead of the curve with trends in event planning, design, and production, and proactively identify and solve operational challenges.
• Develop and manage a comprehensive calendar of events, including corporate, retailer, and boutique events, from conceptualization to execution.
• Take a leadership role in project management and on-site supervision during events, ensuring seamless execution and guest satisfaction.
• Conduct competitor analysis and research to stay informed about industry trends and best practices.

EVENTS DEVELOPMENT

• Development of a holistic events toolkit to establish a more effective approach to event planning.
• Drive the development of local event platforms, ensuring alignment with overarching brand strategies and objectives.
• Collaborate closely with retail and CRM teams to execute boutique events that enhance client engagement and drive sales.

BUDGET MANAGEMENT

• Assume full responsibility for event budgets, including forecasting, revision, and final reporting.
• Develop accurate budget plans and ensure a solid return on investment through meticulous financial management.
• Negotiate contracts with partners and vendors to optimize cost-effectiveness and ensure quality deliverables.
• Manage the full invoicing process, from vendor selection and quotation to follow-up on invoices and final payment.
• Conduct regular budget reviews and consolidate financial reports for review with the manager.

REPORTING

• Ensure timely consolidation of post-event information, including both qualitative and quantitative data.
• Summarize event outcomes in detailed event reports, utilizing standardized templates provided by headquarters.
• Solicit constructive feedback from relevant stakeholders, including retail /partner retail, boutiques.
• Collaborate with CRM/Retail/Partner Retail counterparts to track return on investment and assess the effectiveness of events in driving client engagement and sales.

ABOUT YOU :

• You have 6 years of strong experience in Event Management with a proven track record of success.
• You hold a University undergrade degree or above
• You have experience or strong interest and understanding in the Luxury market
• You are creative, energetic, dynamic and pro-active with positive mindset
• You have strong communication, interpersonal, organizational and multi-tasking skills
• You have strong leadership skills and the ability to connect and influence stakeholders across the organization.
• You have strong capability to manage agencies, partners, and vendors effectively, building strong and mutually beneficial relationships.
• You are capable to make decisions, meet targets and work under pressure, and high ability to prioritize.
• You are detail-oriented and have the ability to be “hands on”
• You are proficient in computer skills, particularly Microsoft Office suite, with advanced expertise in PowerPoint.
• You are fluent in written and spoken English and Mandarin/Cantonese.  French is plus.