Reference Code:  29042

E-Commerce and CRM Manager

Shanghai, 31, CN


Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995.
Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.



  • This position is based in Shanghai, reporting to the Managing Director with dotted line working relationship with HQ E-Commerce team. Manage overall E-Commerce planning, initiate pilot projects, and manage EC business for brand site, mini program, and other EC channels. This position requires strong marketing sense specialized in, EC field, open-minded, solid planning and strong operational excellence.
  • This role also encompasses CRM and client analysis. It will mean driving the client activation planning in collaboration with the sales teams as well as running the performance analysis for ongoing improvement in order to bring brand






  • Drive E-business to a new level in terms of quantity and quality
  • Initiate brand ecommerce strategy for both OFS and PFS and to drive ecommerce business and increase business share including customer acquisition strategy, E-channel analysis, and E-marketing /CRM strategy
  • Work with cross teams not only internal Marketing & Communication, Supply Chain, Retail, Wholesale to integrate resources and turn implication into actions
  • Keep transparent and on-time communication with other commercial teams to enhance healthy pricing strategy
  • Work with Supply Chain team to well organize E-Commerce merchandising and inventory planning.
  • Leverage Ali Uni-marketing tools and others (e.g. Uni-Desk, Databank, etc) to maximize conversion and distil useful insights.
  • Monitor budget on regular basis, to reach precision and efficiency, and well manage P&L.


  • Initiate, enrich, and develop CRM strategy and deploy of the Global CRM strategy by developing, planning and implementation of local CRM campaigns to deliver high levels of engagement, help understand customer’s needs, improve CRM performance, build up client loyalty and drive commercial value on internal boutiques, dealer CRM program, Chinese traveler social CRM activities.
  • Develop short / mid-term strategy and action plan on Omni-Channel Client Experience Program to build seamless and consistent client experience throughout all touch points to Boutiques, Client Relation Centre, WeChat work and mini-program, Website, e-CS program, and supported by digital-client innovation.
  • Develop affinity partnership, detect cooperation opportunities, and define the action plan for client prospection
  • Work closely with the headquarters’ CRM team, local marketing & retail, clients relation center and Group local functions to contribute significantly to the establishment of a premium customer base & CRM plan in China.
  • Customer Database Analysis and CRM Tools Management
  • Work with Group IT and Legal functions to solve any technical/legal issue related to CRM


JOB PROFILE (for recruitment purpose only)


  • Bachelor degree or equivalent qualification
  • 5 years above working experience in E-Commerce business or CRM, nice to have E-Commerce platform working experiences.
  • Open minded, agile, love to explore and self-challenge, strong communication skill
  • Strategic thinking with customer centric and data driven ways of working
  • Good project management skill
  • Fluent in Mandarin & English is a must