Reference Code:  16370

Boutique Manager

Dubai, DU, AE


Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995.
Its audacious creations, irmly anchored in the 21st century, embody substantial expertise expressed through the inest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all deining characteristics of the Geneva-based Swiss Maison.



Reporting to the Brand Director, the Boutique Manager is fully responsible for the management and performance of the boutique and is a key contributor in seeking new business opportunities.


The Boutique Manager is responsible for meeting sales objectives and building long lasting relationships with the clients by providing them with a unique, luxurious and unforgettable luxury experience.


Performance Management and Business Development

  • Meet and exceed the boutique sales targets in accordance with the brand retail strategy and procedures
  • Analyse the business, propose and implement action plans to improve the results
  • Demonstrate sales leadership and set performance targets& KPIs  for the team


Sales Prospection

  • Development of customer loyalty by way of excellence in service
  • Develop local networking activities to discover new potential clientele & prospecting
  • Identify and contact prospects  to introduce Roger Dubuis collections
  • Together with the Area Sales Manager, responsible for the external relationships on behalf of the boutique and the brand such hotels, embassies, media, celebrities, etc.


Boutique Management

  • Ensure excellency within and outside of the boutique
  • Ensure maximum client welcoming, handling, and servicing
  • Be the brand ambassador at any given time, with the VIP clients / new customers
  • Responsible for the overall appearance and maintenance of the boutique in accordance with the brand guidelines and concept
  • Assist in timely boutique implementation and control of any new visual merchandising concepts


Boutique Operations Management

  • Ensure all measures to avoid stock discrepancies at all times
  • Execute monthly, quarterly and yearly stock-take processes
  • Weekly follow up with the regional head office for stock replenishments and active order requests
  • Ensure maintenance of all boutique timepieces when necessary (changing of straps, polishing, servicing, etc.)
  • Identify strengths and weaknesses in existing operation to define action plans for implementation


Financial Control & Cash Registry

  • Compliance with procedures with legal, fiscal and customs regulations
  • Ensure cash registry controls



  • Ensure timely reporting of sales (daily, monthly) to the Brand Director
  • Manage the incentive reports
  • Manage the commission reports to be paid to the tour guides


Team Management

  • Ensure performance of all boutique team members
  • Responsible for the training of the new and existing team members
  • Monitor the grooming and service delivery of the team, in line with company policy and boutique guidelines
  • Conduct weekly and monthly team meetings, on the job trainings, appraisals, delegation of tasks, and feedback on expectations
  • Prepare the weekly duty roaster, ensuring fairness in terms of sales opportunities


Customer & CRM Related Activities

  • Responsible for the service excellency within the boutique and team
  • Ensure attention to the existing clients, recruitment of new VIPs and building a prospect database for the sales and marketing activities
  • Manage the client complaints with care and report any boutique, brand or product related issues immediately to the regional office
  • Follow up and coordinate repairs and after sales related matters
  • Manage the relations with the tour guides and concierges




  • Solid and well-rounded background in luxury retail or high end hospitality in a people management role (Essential)
  • Background in the luxury watches and/or jewelry industries (preferred)
  • Commercial awareness of the luxury market in the Middle East (Essential)
  • Experience of dealing with high profile clients from different cultures and backgrounds (Essential)
  • Experience of working in target / sales driven environment (Essential)
  • Experience of building a CRM database (Essential)
  • Languages spoken: English (Essential), Arabic/Chinese/French (Plus)
  • Computer skills: Word, Excel, Outlook and PowerPoint
  • Bachelor’s or higher degree holder
  • Result oriented, proactive and resourceful
  • Empathetic leader and team player with good interpersonal competencies
  • Agile communicator, feedback oriented and open-minded