Client Analytics and Market Intelligence Manager

Department Background:

Richemont Group Marketing supports the Group and its Maisons in developing and nurturing their brand equity. To achieve this, the department is structured into five specialized sub-departments: strategic planning, market intelligence, media, public relations, and client marketing. The regional team in Hong Kong SAR represents Group Marketing in the APAC region, fostering close collaboration with Asia-Pacific subsidiaries and headquarters. You will be part of this dynamic, fast-paced, and international team, with members located across Hong Kong SAR, China, Shanghai, Singapore, Paris, Geneva, and London.

The Role:

Richemont seeks a highly analytical and results-oriented Client Analytics and Market Intelligence Manager to join its Group Marketing APAC team based in Hong Kong SAR, China.

This pivotal role leverages data and market insights to drive strategic decision-making, enhance client relationships, and boost APAC business performance. The successful candidate will translate complex data into strategic and actionable insights, communicate effectively with diverse audiences, manage external agencies, and thrive in Richemont's matrixed structure.

This role requires a highly analytical individual with proven production skills. While senior experience engaging with leadership is a plus, we value rapid learners eager to contribute directly to strategic analysis. The lean team demands hands-on involvement from all, offering excellent growth opportunities.

• A driver & referent in APAC region in providing best-in-class, unbiased and actionable marketing & business insights.
• A collaborator & humble listener with stakeholders at Maisons, RGM APAC & HQ teams, and other corporate functions, in understanding their business needs and turning them into actionable analysis and recommendations
• A curious & ambitious learner, eager to be hands-on in exploring the ever-evolving business landscape and developing skills to address the evolving needs    

The role integrates two key areas: Client Analytics and Market Intelligence as suggested in the title.

1. Client Analytics:

• This key part of the role uses Richemont's internal client data to improve client understanding, decision-making and client engagement on 2 main pillars: client strategy and client measurement:

• Client Strategy: supporting the Maisons on delivering best in class client experience across the journey with relevant activations.

• Client Measurement: acting as client data domain lead, and leveraging client analytics, performance, KPIs, and other tools / frameworks to provide insight to the Group and Maisons about the clients’ segmentations, behavior and other dimensions.

Deliverables may include mapping & designing consumer journey, deep dives on client segments, regular benchmark between Maisons across different clients KPIS…etc

While the client analytics component is highly linked to internal business performance and client patterns, it is crucial that the candidate has the mindset and ability to connect with the bigger picture outside the organization, hence:

2. Market and Competitive Intelligence:

• Be the eyes and ears for Group Marketing in keeping track of competitors’ business and marketing activities to provide relevant analysis
• Work hands-on with tools of primary and secondary market research and data to enrich the insights on the context in which our clients live.
• These dimensions can include but not limited to: macro trends and economics, societal shifts impacting luxury consumers, luxury distribution touch points, price positioning, and outbound travel and purchase trends…etc.

Deliverables may include regular analysis of competitors’ key marketing activities, holistic view on factors impacting luxury travelers in the region, and identification & deep-diving on market or consumer trends relevant to the industry and business. 

3. Overall Responsibilities:

• Deliver high-quality insight and presentations according to the aligned roadmap, on time & up to Richemont standard. 
• The key go-to person with stakeholders at Group Marketing HQ and Maisons in the region regarding strategic discussion and insight sharing on the above scope.
• Communicate effectively with diverse stakeholders, adapting content and angle accordingly.
• Proactively identify areas for improvement in analysis, insight generation methodologies, roadmap & project management, and stakeholder engagement.
• Stay current on industry trends in client analytics and market intelligence.
• Manage external agencies as well as one internal junior effectively, ensuring quality, timely and budget-conscious project delivery.

Required Skills and Qualifications:

• Bachelor or Masters degree, in business, marketing, quantitative analysis or related disciplines. Other disciplines are also welcomed.
• Minimum 8-10 years of relevant experience to this role. Robust background from both international agency and in-house set-ups would be welcomed. Candidates with fewer years of experience but the right fit would also be considered.
• Previous work experience in luxury is not a must. However, the candidate must demonstrate an interest and a good sense in the key drivers currently behind the industry.
• Equipped with experience with data analytics tools & dashboards (e.g. SAP, Power BI, Salesforce, Google Analytics …etc.)
• Coding skills such as SQL / Phython would be welcomed but not a must.
• Maturity in navigating matrix organizations and managing internal and external stakeholders
• Proven track record in autonomously delivering extensive client analysis with actionable, close-to-business insight.
• Experience in integrating with other types of market and consumer research / insight (both quantitative and qualitative) would be valuable. 
• Good command of spoken and written English. Strength in Chinese or other Asian languages welcomed.
• International or APAC regional exposure preferred.

Characteristics:

• Results-oriented, curious, and eager to deliver.
• Accountable, autonomous, and passionate about strategic insights.
• Thrives in fast-paced, complex environments.
• Excellent communicator and storyteller.
• Strong team player with excellent interpersonal skills.