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Reference Code:  10608

Marketing & Communications Executive - Piaget, Sydney Australia

Sydney, NSW, AU

Permanent
  
  

Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.

Please note: All applicants for this role must already hold the right to work in Australia. This position is not eligible for work rights sponsorship

 

MAIN PURPOSE

 

Responsible for assisting defining and implementing the Piaget marketing and communications strategy in the AUS & NZ region.  

 

KEY RESPONSIBILITIES

 

FURNITURE

 

 

  1. POINT OF SALE / FURNITURE
  • Coordination of new furniture installation projects, including opening contracts, account opening procedures…
  • Maintenance of existing furniture and help budgeting maintenance needs for coming years.
  • Follow up of CAPEX: both current budget and depreciation expenses.
  • Reporting/admin tasks regarding furniture projects (end of project report creation, project budgeting follow up templates, …)
  •  

 

  1. POINT OF SALE / PLV
  • Follow up of needs, stocks, budget and ordering process
  • Yearly forecasting of PLV needs (both maintenance & openings)
  • Admin tasks related with PLV procedures
  • Assure all POS have their PLV as per brand guidelines across the year.
  • Periodic reporting to HQ of market PLV situation
  • Maintain updated displays as per local strategies and global guidelines.
  • Regularly visit all POS to train store staff on PLV guidelines, identify their needs and support their needs.

 

  1. MARKETING ACTIVITIES
  • Assist in yearly planning of COOP strategy with each local partner.
  • Assist in yearly planning of internal Retail channel
  • Compilation, calendarisation and scheduling of all activities.
  • Permanently liaise with partners to ensure all activities are according to guidelines and budget follow up.
  • Admin activities needed to ensure smooth follow up of COOP plan.

 

 

  1. EVENTS
  • Support in planning and follow up of all yearly events.
  • Budget monitoring and follow up during the year.
  • Efficiently coordinate, organize and follow up events.
  • Event reporting, both PRE and POST events.
  • Organize all aspects related to exhibition of products at events (PLV, watches ordering, exhibition and return, …).
  • Coordinate all logistics for events.
  • Liaise and direct external PR/Events Company with regards to organization of events.
  • Plan and execute strategies to amplify reach of both local and international events above actual guests.
  • Assist in PR launches where required

 

  1. MEDIA
  • Assist preparation of yearly media plan, as follow as follow up of activities and budgeting control.
  • Work with agencies and media houses for all corporate and promotional ads.
  • Tracking of advertising media schedule and copy rotations.
  • Ensure all advertising and direct materials are developed as per corporate grids and guidelines.
  • Monitoring of production and media invoices on monthly basis.
  • Ensure prompt communication of ad schedule to internal organization and wholesale partners where required
  • Stay updated with evolution of local media landscape.
  • Constant monitoring of brands activity on media platforms, both before/after advertising or activities, but also on daily basis.
  • Create and nurture relationships with key media stakeholders.
  • Timely artwork preparation and submission, following corporate guidelines.
  • Stay updated in evolution of digital trends and digital media platforms, as well as industries best practices in the field.

 

  1. PUBLIC RELATIONS
  • Monitor daily clippings in order to prepare periodic activity reporting.
  • Liaise with PR agency to maximize editorial content and brand visibility on main platforms.
  • Liaise permanently with local retailers to maximize brand visibility through their social media channels and facilitate sales activity.

 

  1. PRINT & GIFT MATERIALS
  • Forecast market needs and prepare yearly orders
  • Monitor deliveries, stocks, network needs in order to support market activity.
  • Budget control
  • Admin activity related to ordering, shipping, payment, etc…
  • Work closely with agencies and printers on direct marketing materials.
  • Ensure corporate standards are met with regards to all collateral.
  • Internal control of marketing collateral inventory.

 

  1. CUSTOMER SERVICE
  • Manage Customer Center activity and correspondence to optimize brand experience.
  • Monitoring of Customer Service activity and liase with retailers regarding special situations.
  • Follow up and action of catalogue requests through CC.
  • Work closely with the CRM department in administrative matters and updates for the internal Customer Management Database system (CRM)

 

  1. OTHERS
  • Ensure proper filing and documentation for the department.
  • Handle admin duties for the department.
  • Assist in tracking of invoices and expenses for the department.
  • Maintain an updated calendar of all activities and respective deadlines.
  • Quantative targets are established annually in accordance to respective

channel and marketing (PR) targets.

 

 

 

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