Marketing Executive, SEAO

« Always do better than necessary » is not only our founder’ s motto;

it is also the mindset that drives us every day to do what has never been done before!

Have you ever thought about becoming a member of the Piaget Family?

If you are:

• A Marketing enthusiast with a strong creative mindset and entrepreneur spirit
• Excited to boost the performance of our Maison through efficient & effective processes
• A team player who likes to work with cross-functional teams over several markets

Then you must be the right talent to join Piaget as Marketing Executive, South East Asia & Oceania, based in Singapore!

Responsibilities include:

Partner to localise and execute Marketing Plan

• Optimize & implement marketing plan including PR, Media & Communications, Brand Experience & Events and VM at a Regional & Local Level
• Partner with Regional Marketing & Communications manager to validate marketing plans, proposals, approvals & post reports
• Ensure all monthly invoices & expenses are actualised according to budget monthly phasing according to Richemont policy

PUBLIC RELATIONS

• Prepare and send out Press Releases and Assets to relevant parties, according to PR Calendar
• Coordinate product consignments for press shoots with PR Agencies, Retail Teams and Security
• Support with sharing brand product information and assets according to press requests
• Manage data from DMR platforms and consolidate monthly PR reports, in partnership with PR Agencies
• Support coordination of deliverables for any Celebrity partnership (social posts, product shoots, event attendance, etc)

MEDIA & COMMUNICATIONS

• Brief artworks for media deliverables (OOH, print advertisements, digital banners, etc) on Picto platform
• Liaise with media agencies to ensure timely delivery of media plans, media reports and necessary artworks
• Support Marketing Manager with consolidating necessary information for media reports

CLIENT BRAND EXPERIENCE & EVENTS

• Support and coordinate local needs and requirements for Client events (e.g. In boutique Events, Partnership Events, High Jewellery Event)
• Plan & execute Experiences & Events with careful consideration of the business objectives, client journey & brand guidelines.
• Execute according to global branding guidelines leveraging regional templates provided
• Support on all event elements including Conceptualization, F&B, Client Treatment, Gifting, Logistics etc. according to guidelines – set up, F&B vendor, florals, apt set up etc
• Manage all assets for experience events into SEAO folders to support SEAO marketing team
• Handle submission application work permit to the building/mall management.
• Support to collate all required data post experience to support Marketing & Communications Manager compile into post report.

VISUAL MERCHANDISING

• Execute Seasonal Boutique Animation for boutiques across region with direct & partner markets
• Ensure all visual elements of the boutiques are meeting Piaget quality standards & guidelines implemented by regional team
• Manage VM inventory
• Manage seasonal execution of florals for store implemented according to Regional Guidelines
• Partner closely with Boutiques VM champions to ensure elements meet business needs

Required Competencies

• 3 years+ relevant experience preferably in the luxury industry. Preferably from Watches & Jewellery
• Creative, pragmatic, and proactive. Detail-oriented, strong in project management.
• Strong communication skills with ability to influence stake holders.
• Good decision-making skills with experience in planning, organizing, as well as problem-solving skills.
• Team player with high level of integrity.