.
Reference Code:  56502

CRM Data Expert

Shanghai, SH, CN

Permanent
  
  

Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.

Mission:                 Mission:             To bring an enthusiasm for data analytics to deliver market insights and process improvements by proposing methods to acquire & retain customers and drive further integrations.

Reporting to:   CRM Manager, PIAGET CHINA

 

Responsibilities:

Omni-channel Data management

    • Be responsible for managing the data software platform, providing administrative support for users, and diagnosing and troubleshooting database errors with group team.  
    • Lead on developing the data framework, with responsibility for creating and managing custom objects, subscription types, workflows, and fields to support business needs with group team.
    • Working with users and key stakeholders, you will analyze current business processes and develop innovative solutions / system improvements to support business objectives and best user practice. This includes keeping configuration changes documentation up to date, and periodically benchmarking the institution’s approach to customer relationship management to external standards and competitors.
    • Drive proactive improvements in how the teams use system by conducting periodic gap analyses and recommending improvements where necessary.
    • Be responsible for developing and delivering end-user training to ensure the team has the necessary skills and knowledge needed to use system.

 

Data Analyst and Consumer Insight

    • Be responsible for local managing data quality and compliance with an eye to completeness, correctness, and consistency, ensuring adherence to data protection legislation. This includes helping the team follow data quality policies, procedures, and standards.
    • Be responsible for importing data into the CRM platform and working with users to implement an import framework.
    • Be responsible for creating and managing database reports, visualizations, and dashboards to support with business decisions, KPI set-up, assessment of campaign performance, and consumer insights.
    • Work with CRM manager and the wider team to develop a unified approach to data analysis and support on key project relating to pipeline data.

 

Other CRM Activation Support

    • Marketing automation localization and optimization.
    • Business reporting, including sales performance, marketing/CRM campaign performance, store metrics, offline event recap.
    • Loyalty reward program execution. Handle the development and utilization of GWP and other experience for consumers.

Requirements:

    • 5+ years in a similar role. Proven experience with management and administration of CRM and marketing automation tools – preferably Salesforce. (including training users to leverage CRM and marketing automation tools)
    • Proven experience of creating and managing reporting dashboards and insight tools.
    • Excellent communication skills (written and verbal) and attention to detail
    • Strong analytical skills, good organizational and communication skills .
    • Team player and ability to work well under pressure.
    • Fluent in English written and spoken
    • Bachelor’s degree or equivalent experience