Marketing & Retail Executive

Riyadh, 01, SA

Permanent

Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.

MAIN PURPOSE

The Marketing and Retail specialist/executive is responsible for assisting and implementing the Marketing, and Retail Strategy in line with the regional objectives, HQ guidelines and the defined budget all to maximise the brands exposure/visibility and build the brands image:

Strategy: Development and implementation of regional 360 marketing strategy
Event Management: Develop and execute event concepts in line with HQ guidelines and local relevancy
Retail Experience: improve client treatment in boutique
Marketing: Create desirability in the market – Review all MEA translation validation materials
Local Activation and client Experience: Develop individual and integrated activation plans for Saudi market and execute throughout the year
PR: create buzz and awareness
Budget: Controlling and optimizing budget/ PO’s, Invoices

KEY RESPONSIBILITIES

Public Relations:

Identify Contribute to grow the VIP and KOL Database (artists, royalties, VIPs…) in KSA
Assist in management of brand ambassadors and influencers contracts and deliverables, manage them on site
Suggest and recruit new ambassadors in line with the brand strategy in KSA
Digital: identify product placement opportunities on social media
Build Ongoing relationship building and KOL loaning for big events, film festivals, awards

Events:

Assist in planning and executing key events throughout the year
Assist in Organizing event calendar in the region and contribute to local adaptations
Create concepts in line with sales objectives and HQ guidelines + work closely with commercial/sales team to identity key objectives of Events
Identify future events venues and key locations and find opportunities for partnership/sponsorship with key governmental entities and commissions
Follow-up on events executions, liaise with suppliers, and internal stakeholders ensure implementation is in-line with objectives and guidelines

Marketing:

Understand product performance to create desirability in the market and support region for right strategy
Responsible for the creation and dispatch of product lookbook to VIP database, retail network and partners + invitations
Assist boutiques (internal and external) with the right communication tools for their clients (assets, greetings…)
Liaise with malls marketing team in providing communication assets for their channels (malls OOH, digital assets, videos… )
Collaborations and partnership with external parties to create opportunities for Piaget (Hotels, Restaurants, etc)
Monitor executions with external partners
Review all MEA Translation validations for all materials across

Retail Experience (Operations, Maintenance, VM):

Management and execution of all boutique activations and client experiences/treatments, Workshops (seasonal, occasional and by launch)
Client gifting and pampering package for VIP clients (occasional and ongoing)
Ensure uniforms, staff appearance, boutique atmosphere and setup are in line with the brand guidelines
Audit & stock takes: liaise & facilitate with Richemont Back office and boutique teams
Support Retail Director in the project management of boutique openings / renovations/ relocations / internalization / closures including the fit out with Piaget HQ, Piaget regional team, Richemont and partners in MEIA region
Propose, manage, and coordinate with third party operators / contactors for boutique maintenance, utilities, sanitation and hygiene, IT equipment, HVAC and others
Assist boutiques in the process of identifying, forecasting, ordering, and budgeting of external contracted services
Support regional VM specialist in the application of visual merchandising guidelines in the boutiques and provide reports
Optimize storage / stock management of VM material
Assist boutique managers in the forecast of VM / gifts
Assist boutiques in the order of print stationary and clients gifting
Liaise with the local and regional marketing teams in the implementation of activations and events in the boutiques when it requires changes to the boutiques setup or VM
Assist in the setup of events when VM is in order
Assist in the implementation and application of all retail guidelines and procedures as per boutique
Assist in the implementation and application of all visual merchandising guidelines as per boutique
Assist the Retail Director KSA in the implementation of the Piaget Sunrise Kit for external boutiques (guidelines covering boutiques operations from all aspects)

Reporting and Training:

Execute all reports for the PR & Events department (best clippings, monthly clipping, event reports)
Assist in competition analysis report marketing 360 (events, PR, OOH, Media)
Invoices follow up and tracking of internal and external stakeholders + ongoing tracking of yearly boutique invoices (e.g. Security, VM, Maintenance)
Assist in developments of all reports for PR and events departments (best clippings, monthly clippings, event reports)
Help organize competition analysis report
Invoices follow-up and tracking

Budgets:

Support in the control of the A&P and S&D budget according to the guidelines
Support of the boutiques contracted services costs
Support in the control of VM and gifts ordering from regional offices or HQ
Coordinate with regional SDP manager

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