Reference Code:  51102

Retail & CRM Executive

Taipei, TPE, TW


Panerai is a high-end status sports watch brand that operates in a niche segment, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.
The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.

Key responsibility 1 : Retail Operation 
-    In charge of boutique & temporary store opening / closing.
-    Watch & Accessory Management: forecast, order & allocation.
-    Update the product availability and arrival schedule of Novelties with two boutique to secure sales opportunity.  
-    Oversee 3 x boutiques (2 internal in Taipei and 1 external in Taichung) maintenance works & related expenses to ensure adherence to budget. 
-    Ensure retail operations are in accordance to internal & international guidelines and responsible for both internal & external audits.
-    Arrange training sessions for internal boutiques, and budget monitory.
-    Support retail team of of Product, PLV and publishing to fulfill client’s requirement.

Key responsibility 2 : CRM
-    Client database management: drive growth, hygiene, and maintain the quality of the database to 100% follow the guidelines.
-    Through database analysis to establish CRM KPI, and provide annual CRM plans for internal boutiques x 2.
-    Propose clienteling action plans per client segments by applying to diverse communication activities.
-    In-store VIP events organizations.
-    Responsible for corporate CRM campaigns implementation, material preparations, and reports generation.
-    CRM tools & gifts ordering; budget control. 
-    Generate client lists to support front line contacting customers.
-    Localization of all CRM related tools & materials.
-    HQ & Regional CRM team networking.

Key responsibility 3 : Trade Marketing 
-    Department store DM & EDM exposure planning & product selection.
-    In charge of Wholesale POS renovation projects & CAPAX budget control.
-    Retail & W/S POS marketing tools management: PLV forecast, order & allocation according to the given budget
-    Assist marketing & communication department to maintain in-store visual merchandising and visibility and secure all are in line with HQ Guideline.

Key responsibility 4 : Reporting 
-    To provide monthly report based on HQ/Regional requirement.
-    To update monthly landing result with Boutique Manager and Local HR to calculate sales incentive.