Reference Code:  100029

Senior Marketing Executive

Taipei, TPQ, TW


Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

Main Responsibilities


Event Planning & Execution (30%)

  • Events organization for corporate, Press, Retail, Dealers
  • Initiate event planning and proposal based on business objective and marketing plan.
  • Efficiently manage vendors and stakeholders to ensure event execution and well deliver premium brand image.
  • General execution of events from pre-event communication to post event report.


Marketing Strategy & Execution (30%)

  • Good sense in marketing analysis and ROI tracking
  • Work closely with HQ, supply chain, local vendors, boutiques & dealers to manage VM, decorative display and visibility material stock management.
  • Support marketing manager for all kinds of marketing activations based on business plans.
  • Ensure all material and execution are strictly followed HQ guideline.


Press Relations (20%)

  • Maintain and liaise with Online & Offline Media and to establish profound relationship with the Press
  • Work closely with Press, Boutique and Logistic for press loan & press shooting requests to maximize brand’s exposure. Ensure the quality of shooting fits brand’s guideline.
  • Prepare and consolidate press materials per press inquiries & regular update.
  • Responsible for press pitching to gain more PR exposure. Minimum 6 product pitching per year, based on stock arrival time/ communication calendar.


Reports & Executions (20%)

  • Prepare for all kinds of reports including PR, Events, VM and submit on time with accurate and quality contents.
  • Work closely with vendors on quotations and resolve general payment inquiries.
  • Support boutique operation tasks, e.g. stock transfer, PLV transfer & other coordination upon request.


Knowledge and Professional skills


  • At least 3-5 years of experience in relevant fields (in-house or PR agency)
  • Ability to work independently and flexibility for problem solving.
  • Proactive, attention to details, creative, team player with good communication skills
  • Good English writing, reading & speaking skills

Would you like to be a modern hero?

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