Senior Marketing Executive

Main Responsibilities

Event Planning & Execution (30%)

• Events organization for corporate, Press, Retail, Dealers
• Initiate event planning and proposal based on business objective and marketing plan.
• Efficiently manage vendors and stakeholders to ensure event execution and well deliver premium brand image.
• General execution of events from pre-event communication to post event report.

Marketing Strategy & Execution (30%)

• Good sense in marketing analysis and ROI tracking
• Work closely with HQ, supply chain, local vendors, boutiques & dealers to manage VM, decorative display and visibility material stock management.
• Support marketing manager for all kinds of marketing activations based on business plans.
• Ensure all material and execution are strictly followed HQ guideline.

Press Relations (20%)

• Maintain and liaise with Online & Offline Media and to establish profound relationship with the Press
• Work closely with Press, Boutique and Logistic for press loan & press shooting requests to maximize brand’s exposure. Ensure the quality of shooting fits brand’s guideline.
• Prepare and consolidate press materials per press inquiries & regular update.
• Responsible for press pitching to gain more PR exposure. Minimum 6 product pitching per year, based on stock arrival time/ communication calendar.

Reports & Executions (20%)

• Prepare for all kinds of reports including PR, Events, VM and submit on time with accurate and quality contents.
• Work closely with vendors on quotations and resolve general payment inquiries.

• Support boutique operation tasks, e.g. stock transfer, PLV transfer & other coordination upon request.

Knowledge and Professional skills

• At least 3-5 years of experience in relevant fields (in-house or PR agency)
• Ability to work independently and flexibility for problem solving.
• Proactive, attention to details, creative, team player with good communication skills
• Good English writing, reading & speaking skills