Reference Code:  89974

Ecommerce and Omnichannel Manager, South Asia

Singapore, 01, SG


Founded in Florence in 1860 as a workshop, shop and subsequently school of watch-making, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments. The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.

Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.

REPORTS TO: Retail & E-commerce Manager SEAO



Within the International Retail Team, E-commerce and Ominchannel Manager is responsible for managing the development of omnichannel projects, identifying new business opportunities, and supporting sales growth consequently.


In this role, E-commerce and Ominchannel Manager will work in partnership with various stakeholders at Richemont and Panerai. He/she will be the go-to person for Richemont SWM Digital Distribution team, Panerai Digital & CRM teams and local Panerai ECOM managers.


E-commerce and Ominchannel Manager will be the warrant of a seamless omnichannel client experience, breaking down barriers between brick and mortar and online, through the successful management and alignment of the following functions: E-commerce, CRM & physical Retail.





Main responsibilities include, but are not limited to:

  1. OMNICHANNEL: Manage development of brand and group omnichannel projects:
  • Act as omnichannel business expert and infuse omnichannel mindset within the company
  • Lead implementation and operational follow up of omnichannel projects in boutiques (live chat…)
  • Maximize in-store usage of omnichannel functionalities and tools within Internal Boutiques network; provide guidance and training where necessary, in collaboration with Retail Training team.
  • Develop business cases and share best practices among Panerai Retail community


  1. E-BUSINESS: Focus on growing brand E-business performance by managing all related projects, identifying business opportunities, and enriching client experience on our E-commerce boutiques:
  • Define E-business targets and monitor performance on monthly basis
  • Lead all E-commerce & CRC projects in partnership with local ECOM managers
  • Analyze client experience offered on our E-commerce boutiques and CRC, suggest and implement actions to improve performance
  • Continuously analyze digital business from sales, merchandising, marketing and operations perspective & use this data to further draw recommendations and drive E-commerce sales.
  • Manage YNAP E-Commerce operations and the activation plan in collaboration with Marketing & Digital teams


  1. CRM: Support the implementation of CRM projects and strategy locally in close collaboration with HQ CRM team:
  • Act as a go to person for boutiques team
    • Coordinate the implementation of ELEVATE projects in boutiques in collaboration with HQ CRM team
    • Ensure the use of CRM tools defined by central function in the Retail network
    • Suggest, develop and perform training modules in collaboration HQ CRM & Training team


    • Participate to the preparation of strategic meetings and presentations together with Retail team members
    • E-commerce and Ominchannel Manager might be required to perform additional specific duties as determined



  • Retail & E-business sales performance
  • Client satisfaction measure (Mystery Shopping & NPS)
  • Omnichannel & CRM tools adoption rate



  • Minimum of 8 years of experience in New Retail role (e-business, omnichannel…), in an international environment
  • Commercial acumen
  • Result and action oriented with strong analytical skills
  • Strong project management skills: ability to handle multiple projects, proactive and problem solver
  • Highly operational and detail oriented with a focus on execution and rigorous implementation
  • Strong sense of customer service
  • True team player who enjoys working across multiple departments & teams.
  • Independent, structured, and flexible work style
  • Ability to work under pressure and meet deadlines
  • Strong computer skills (PowerPoint, excel required, SAP a plus)
  • Fluent in English and French, Italian a plus
  • The position will require regular travels to local subsidiaries.