Reference Code:  84770

Boutique Manager, Officine Panerai

Singapore, 01, SG


Founded in Florence in 1860 as a workshop, shop and subsequently school of watch-making, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments. The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.

Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.


The Boutique Manager is responsible for the smooth operation of the boutique by leading and motivating the boutique teams to drive sales performance and ensure outstanding client service, while maximizing sales of the boutique. This role demonstrates the refined luxury lifestyle of PANERAI through customer service, attitude, behaviour and making decisions in the best interest of providing an elevated customer experience.




Boutique Sales Achievement


  • Achieve and exceed the sales targets set by the Maison.
  • Develop local clientele and achieve local client acquisition targets.
  • Responsible for the achievement of sales goals and KPIs while proactively developing the client database.
  • Demonstrate creativity, “thinking outside the box” in generating business for your store, and proactively network to identify new business and client opportunities.
  • Develop, train and motivate boutique team to achieve individual sales goals and client development.
  • Demonstrate leadership by playing an active role on selling floor and spot coaching
  • Provide exceptional customer service surpassing client’s expectations at every opportunity.
  • Conduct regular touch bases to review associate performance and KPIs in development of overall business strategies.
  • Partner with Human Resources and Network Sales Director to oversee recruitment and hiring of sales team.



Customer Service / Customer Relation Management


  • Always ensure the highest level of service to the clients.
  • Resolve customer issues and requests in an efficient and professional manner.
  • Maintain consistent, uncompromising high standards of cleanliness, presentation and customer service.
  • Work closely with the Client marketing team to implement and execute client marketing programs



PR Events Initiation and Management


  • Work closely with the Communication team to initiate and/or coordinate regular events to promote and enhance boutique awareness and purchase desire with existing and new clientele



Team Management


  • Lead by example, coach, train, and motivate, always with a high degree of professionalism
  • Implement REACT and follow up on REACT results.
  • Leverage REACT and training programs to improve individual and team performance
  • Develop and maintain positive relationship with team by understanding and addressing individual motivation, needs and concerns
  • Maintain a cohesive, cooperative work environment through teambuilding and motivational activities
  • Validate the rostering and take a hands-on approach to staffing, time off management, and overtime management.
  • Training: Plan trainings with Marketing team, voice up training needs to head office, follow up on training vis a vis individual staff performance and career progression
  • Mystery Shopping: Discuss in detail each mystery shopping results with staff, react to problems that are highlighted with an action plan for improvement, demonstrate progress.



Budgeting/ Controlling

  • Monitor and control boutique expenses within budget guidelines, working with MD and operations team.
  • Recommend improvements to the management team in all aspects of the boutique operations/maintenance.


Visual Merchandising:

  • Oversee store visual merchandising making sure it is in line with brand direction and business trend.
  • Implement and follow all standards as per the Boutique Visual Merchandising guidelines.
  • Actively ensure merchandise presentation always reflects VM standards and general cleanliness of the boutique.
  • Oversee store visual merchandising making sure it is in line with brand direction and business trend.
  • Implement and follow all standards as per the Boutique Visual Merchandising guidelines.







Implementation of Brand’s Initiatives, policies and procedures


  • Adhere to and implement all brand initiatives as directed
  • Adhere to and enforce all operational policies and procedures (brand and Richemont)


Inventory Management


  • Prepare, always coordinate and ensure a complete and accurate inventory.
  • Ensure that all inventories are always properly accounted for and secured.
  • Fluent in compliance procedures, ensure staff is 100% trained and aware of compliance procedures, reinforce compliance through special training.




  • Minimum 10 years’ experience in luxury goods retail, preferably luxury watches, with managerial experience in sales and customer service.
  • Strong leadership, ability to build trust and respect with the team, well organized, able to delegate, strong client marketing.
  • Strong communication skills and able to work with cross functions, implement projects and manage change.
  • Ability to motivate others, has a “team player” spirit and the ability to work well within a group/team dynamic.
  • Strong interpersonal and communication skills poised and composed in front of clients and staff, reliable and independent, outgoing and social, ready to take initiative, sales driven.
  • Proficiency with SAP and Microsoft Office would be an advantage.