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参考代码:  74223

Wholesale Manager / Assistant Wholesale Manager

Shanghai, SH, CN

Permanent
  
  

于1860年在佛罗伦萨创立的沛纳海,原身为钟表工坊、店铺和表匠学院,多年来为意大利海军供应精准的计时仪器,主要为潜水特种部队的需要而设计产品。当年的研制项目如Luminor及Radiomir腕表,长久以来均被视为军事机密,直至品牌在1997年被历峰集团收购,这些腕表才得以在国际市场上推出。

今日,沛纳海于瑞士纳沙泰尔 (Neuchâtel) 开设制表厂,研发及制造自制机芯及腕表。品牌的每枚腕表,均集纯正意大利设计和优异瑞士制表技艺于一身。沛纳海腕表在世界各地的品牌专卖店、授权经销商以及线上精品店有售。

Position Title:    Wholesale Manager / Assistant Wholesale Manager    

Department:    Wholesale


Mission
The Wholesale Manager is in charge of the development and the performance of the brand under his/her responsibility, for China. He represents the brand towards the retailers. 

He is in charge of the achievement of sales target set by the management.


Main Responsibilities
ACTIVITIES:

-    Definition of the short middle term strategy for the territory under his/her responsibility, in accordance with the brand's strategic objectives
-    Setting up and implementation of this strategy and the realization of the objectives outlined in the regional annual business plan (qualitative and quantitative objectives)
-    Organization and management of structures working for the brand
-    Protection of the brand image and trade-marks

 

KEY RESPONSIBILITES:
•    Realization of an annual local marketing plan, in total respect of brand strategy:
-    analyze specific market and brand positioning
-    establish sales objectives and sales margin
-    define and evaluate means to be put into place (brand direct costs)
-    define commercial policy 
-    define product line policy 
-    define communication policy
-    launch planning and associated strategies
-    define local price policy 
-    define supplies policy
-    define training policy
-    define Customer service policy.
•    Submit and obtain approval of his/her strategy, by China PANERAI Managing Director, then obtain brand validation.
•    Operational implementation of annual marketing plan.
•    Commercial follow-up, in respect of the brand’s specific rules:

-    manage the opening and closing of client accounts and outstanding credits, in coordination with China PANERAI Managing Director. 
-    administer price, margin and discount policies
-    maintain close control over distribution network to ensure that the brand is well represented and promoted
-    develop close relationship with the key players within the trade.
•    Stocks and supplies:
-    be responsible for stock levels and the realization of annual stock rotation objectives established by the brand
-    administer stock supplies for his/her territory and supervise monthly purchase orders of watches (end product).
•    Communication policy:
-    Definition of briefs (media plan, promotion, local PR), supervise realization and operational implementation
-    handle business contacts with the different external (and/or internal) agencies: advertising, PR etc.
-    take responsibility for and ensure efficient administration of the communication policy, in total respect of image constraints.
•    Represent the brand in the framework of press, PR and trade events.
•    Manage the team under his/her direct responsibility
-    hire his team’s members in coordination with China PANERAI Managing Director.
-    define annual objectives
-    propose a salary policy for his/her team, within a local Richemont policy 
-    assure follow-up and running of day to day business activities.
•    Ensure the proper implementation of PANERAI sales policy for all the watches in respect of the distribution strategy  (implementation of personalized Shop in Shop for PANERAI).
•    Ensure the achievement of commercial targets set by the management.
•    Set up follow up tools to allocate resources in terms of products (stock report, sell-out reports). 
•    Contribute to the overall quality improvement of the PANERAI presence and visibility in our distribution network. 
•    Advise and enforce pricing policies.
•    Responsible for advising sales budgeting and long term sales strategy.
•    Liaise with and further develop our relationship with local distributors.
•    Responsible for increasing Distribution “loyalty” to PANERAI products.
•    In charge of controlling overall network (location, new Point of Sales)
•    Responsible for the development of the network / Control quality of POS per agreed guidelines
•    To propose and advise on Counter Staff training programs and Counter Staff sales incentives

 

Key Performance Indicators 

-    Local brand P/L after direct costs
-    Stock and accounts receivable
-  Attainment of annual qualitative brand objectives (image, awareness, quality of the distribution network and CASS)

 

Knowledge and Professional skills 

-    Minimum BA degree and above 
-    Minimum 3 years’ experience in high-end product sales.
-    Ability to learn complex procedure and proactive in proposing innovations and improvement
-    Experience in handling wholesale operation 
-    Ability to travel up to 40% of time