Reference Code:  28961

e-Business & Client Director

Shanghai, 31, CN


Panerai is a high-end status sports watch brand that operates in a niche segment, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.
The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.

JOB TITLE    e-Business & Client Director

REPORTING TO   Managing Director

LOCATION    Shanghai,China



This position is based in Shanghai, reporting to the Managing Director with dotted line working relationship with HQ E-Commerce team. Lead overall E-Commerce planning, initiate pilot projects, and manage EC business for brand site, mini program, Tmall PFS, and other EC channels. This position requires strong marketing sense specialized in digital, EC field, open-minded, solid planning and strong operational excellence.
This role also encompasses CRM and client analysis. It will mean driving the client activation planning (1to1 , 1to many) in collaboration with the commercial teams as well as running the performance analysis for on going improvement in order to bring brand to NEW RETAIL ERA.


• Have clear vision of E-Commerce business, drive it to a new level in terms of quantity and quality; be bold to explore OFS and PFS E-Commerce platforms, pilot projects, online CG partners and build successful story by working closely with key eco-system partners, based on business objective, consumer insight & landscape.
• Initiate brand ecommerce strategy for both OFS and PFS and lead E-commerce team to drive ecommerce business and increase business share including customer acquisition strategy, product launch campaign, promotion campaign, E-channel analysis, and E-marketing /CRM strategy
• Lead E-Commerce team to proactively work with cross teams not only internal Marketing & Communication, Supply Chain, Retail, Wholesale, CRC, and Training, but also Alibaba and TP team to integrate resources and turn implication into actions.
• Lead E-Commerce team to keep transparent and on-time communication with other commercial teams to enhance healthy pricing strategy.
• Lead E-Commerce team to proactively work with Supply Chain team to well organize E-Commerce merchandising and inventory planning.
• Leverage Ali Uni-marketing tools and others (e.g. Uni-Desk, Databank, etc) to maximize conversion and distil useful insights.
• Manage procedures for e-commerce with contact center and liaise with the customer service team to ensure the brand and product message are consistently implemented
• Monitor budget on regular basis, to reach precision and efficiency, and well manage P&L.
• Initiate, enrich, and develop CRM & e-CRM strategy and deploy of the Global CRM strategy by developing, planning and implementation of local CRM campaigns to deliver high levels of engagement, help understand customer’s needs, improve CRM performance, build up client loyalty and drive commercial value on internal boutiques, dealer CRM program, Chinese traveler CRM action and E-CRM activities.
• Develop short / mid-term strategy and action plan on Omni-Channel Client Experience Program to build seamless and consistent client experience throughout all touch points to Boutiques, Client Relation Centre, WeChat work and miniprogram, Website, eCS program, and supported by digital-client innovation.
• Develop affinity partnership, detect cooperation opportunities, and define the action plan for client prospection
• Work closely with the headquarters’ CRM team, local marketing & retail, clients relation center and Group local functions to contribute significantly to the establishment of a premium customer base & CRM plan in China.
• Customer Database Analysis and CRM Tools Management
• Work with Group IT and Legal functions to solve any technical/legal issue related to CRM

Job Requirements:
• Bachelor degree or equivalent qualification
• 10 years above working experience in E-Commerce business, inhouse background, nice to have E-Commerce platform working experiences.
• Open minded, agile, love to explore and self-challenge, strong communication skill
• Strategic thinking with customer centric and data driven ways of working
• Good project management skill
• Fluent in Mandarin & English is a must
• 5 years above experience of managing a team