[Panerai] Marketing & Communication Supervisor

POSITION SUMMARY

KEY AREAS OF RESPONSABILITIES

Media

• Assist to an efficient and integrated offline/online media plan
• Work closely with agencies and HQ to define media selection and planning
• Ensure consistency of media investment across the year and secure prime positions with the support of media agency
• Track media & social media landscape evolution and changes
• Manage local social media  content
• Coordinate advertising material production & operation

Communication

• Support and execute PR& communication plans and programmes, also work closely with HQ to ensure corporate guidelines are respected
• Ensure brand image is strictly respected through at all times
• Overlook translation and proof reading for all brand materials in order to keep consistency in communication
• Explore potential partnerships

Press Relations

• Maintain and increase brand visibility on appropriate media channels
• Maximising potential publicity by supporting marketing plan and execution including celebrities/ Influencers working with media and the agency
• Regularly develop and build relationships with the target media to enhance Brand image
• the press release of products and activities to ensure publicity generated
• Ensure brand guidelines are well applied on brand exposure
• Arrange press trips

Event

• Ensure qualitative execution and all aspects are within corporate guideline

• Support to develop and manage yearly event & promotion plan and make sure to maximise ROI
• Prepare and execute events/promotional activities and supervise on-site operations of events
• Work closely with sales team to achieve sales performance with branding effects:

          - Manage in-store promotions and VIP treatments

          - Develop and share MMS with boutiques for special occasions

          - Run pop-up booth/stores for special occasions & product launches

• Manage and provide visual assets for marketing activities; MMS, email, invitation, exhibition, etc. following brand guideline
• Develop cross industry partnership for co-marketing event
• Event & Promotion budgets monitoring & reporting to Marketing deputy director on monthly basis
• Monitoring competitors marketing activities

VM & Trade Marketing (Commercial support)

• Support brand visibility on retailers’ channels by providing brand assets to retailers
• Support on planning & execution of local trade marketing; i.e. regular in-boutique promotion to drive sales for retail & wholesale and follow up on boutiques’ ad-hoc requests to support sales activity (GWP/ Promotional material for sales)
• Manage stock of annual POS materials, publications, and gift
• Manage window animation waves, iconography, product displays in the defined locations as per HQ guidelines
• Implement the display change from VM guidelines within store and keep the VM standard
• Manage VM report in regular basis and as per HQ request

Budget management

• Control on budget status and monitor all expenses related to marketing and communications  in coordination with local F&A

Reporting & Analysis

• Monthly, quarterly, annual report of all activities
• Monitor and report competitors’ activities

CANDIDATE PROFILE

• Minimum 5 years’ experience in Marketing/Communication and PR
• Fluent in written and spoken English and Korean (Speaking can be comparable in mediocre)
• Able to work under tight deadlines & pressure
• Dynamic, pro-active, responsible, accountable, thorough thinking & sensitive to numbers,
• Efficient, detail & results- oriented & hard-working
• Ability to multi-task, be-Flexible, committed
• Strong computer skills: Microsoft Office