Panerai Marketing Operation Coordinator
Milano, MI, IT
Panerai is a high-end status sports watch brand, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.
The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.
For our Panerai HQ, we are looking for a Panerai Marketing Operation Coordinator.
Reporting to the Head of Marketing, he/she is the key referent of the Marketing Operations of the designed Markets.
She/He has the responsibility of coordinating and following the implementation of all marketing and communication strategy and actions and driving the performance measures: cross-functional project management, 360 activation plans, product launches, key campaigns, key events for the brand (Watches&Wonders etc), liaising with all internal stakeholders and the regions.
KEY RESPONSIBILITIES
Marketing
- Contribute to the Brand annual strategic plan and budget elaboration and presentations to the Group
- Collect information about competitors’ best practices and marketing activities at local level
- Provide market insights for the creation of new communication campaigns
- Be involved and follow-up the contents creation with the Creative Department
Coordination with Regions
- Validate the marketing strategy within local business plans for designated Regions
- Work with regional marketing departments to ensure the correct implementation of marketing guidelines
- Realize briefs for specific activations at local level
- Monitor local marketing and communication KPI’s in collaboration with HQ team
- Build strong relationships across a global team to ensure achievement of business objectives as well as look for opportunities to improve processes and operational efficiency
- Identify local key dates/events and makes sure to communicate specific needs to HQ teams on time
PROFILE
Degree in BA and/or Marketing
Minimum 5 years of marketing experience in a structured and multinational environment
Ability to accompany a branding strategy with vision being entrepreneurial with hands on approach towards business
Leadership skills: ability to manage and convince people (HQ, region)
Strategic vision, ability to “zoom out and in” a situation
Excellent communication and facilitating skills, diplomat
Strong analytical mind with a proven ability to manage relationships as well as solid process skills
Fluent in English