Panerai Marketing Operation Coordinator

Milano, MI, IT

Permanent

Fondata nel 1860 a Firenze come laboratorio, negozio e scuola di orologeria, Panerai è stata per anni il fornitore di strumenti di precisione per la Marina Militare Italiana, soprattutto per le esigenze dei corpi speciali subacquei. I progetti sviluppati in questo periodo – tra cui gli orologi Luminor e Radiomir –sono stati coperti dal segreto militare per anni e il loro lancio sul mercato internazionale è avvenuto in seguito all’acquisizione del marchio da parte del gruppo Richemont nel 1997.

Oggi Panerai sviluppa e produce nella manifattura di Neuchâtel i propri movimenti e orologi, sintesi tra design e storia italiani e maestria manifatturiera svizzera, che sono venduti attraverso un’esclusiva rete di distributori e nelle boutique monomarca nel mondo.

Panerai is a high-end status sports watch brand, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.

The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.

For our Panerai HQ, we are looking for a Panerai Marketing Operation Coordinator.

Reporting to the Head of Marketing, he/she is the key referent of the Marketing Operations of the designed Markets.

She/He has the responsibility of coordinating and following the implementation of all marketing and communication strategy and actions and driving the performance measures: cross-functional project management, 360 activation plans, product launches, key campaigns, key events for the brand (Watches&Wonders etc), liaising with all internal stakeholders and the regions.

KEY RESPONSIBILITIES

Marketing

Contribute to the Brand annual strategic plan and budget elaboration and presentations to the Group
Collect information about competitors’ best practices and marketing activities at local level
Provide market insights for the creation of new communication campaigns
Be involved and follow-up the contents creation with the Creative Department

Coordination with Regions

Validate the marketing strategy within local business plans for designated Regions
Work with regional marketing departments to ensure the correct implementation of marketing guidelines
Realize briefs for specific activations at local level
Monitor local marketing and communication KPI’s in collaboration with HQ team
Build strong relationships across a global team to ensure achievement of business objectives as well as look for opportunities to improve processes and operational efficiency
Identify local key dates/events and makes sure to communicate specific needs to HQ teams on time

PROFILE

Degree in BA and/or Marketing

Minimum 5 years of marketing experience in a structured and multinational environment

Ability to accompany a branding strategy with vision being entrepreneurial with hands on approach towards business

Leadership skills: ability to manage and convince people (HQ, region)

Strategic vision, ability to “zoom out and in” a situation

Excellent communication and facilitating skills, diplomat

Strong analytical mind with a proven ability to manage relationships as well as solid process skills

Fluent in English

Candidati ora »