Marketing Coordinator

Meyrin, GE, CH

Fixed Term

Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

THE OPPORTUNITY:

We are seeking a passionate and proactive individual to join the Panerai Swiss team based in Meyrin on a temporary 6-month contract starting from January 2025.

This will be an operational role with a diverse range of duties supporting the development of Panerai in Switzerland. Responsible for local CRM and clientelling, driving the media plan and supporting on local events and activations, this role will suit someone who is agile, client-oriented, hands-on and analytic, who takes initiatives and is willing to contribute to the success of a luxury watch brand.

KEY RESPONSIBILITIES:

CRM & CLIENTELLING

Deploy the local client strategy in line with brand priorities and commercial targets
Drive local campaigns and one-to-one activations to support boutiques in reaching their targets
Collect and analyze local customer data, enhance the quality of the local database
Build monthly reporting and track KPIs, using Google Analytics dashboards and Salesforce Service Cloud
Train and update boutique teams on new features in the Clientelling App, support them with tools to acquire new clients and prospects
Work on local client gifting execution
Be the Swiss market contact for all CRM topics and issues

EVENT MANAGEMENT SUPPORT

Support on delivering the local event and activation planning for the whole distribution network
Support the boutiques’ activities by organizing and executing local clients’ events and activations i.e. objectives, concept, timing, budget, project management, in collaboration with the Marketing and Commercial teams, at local and HQ level
Produce events’ report and monitor results
Manage event budget, process and track related bills, liaise with the accounting team when needed

MEDIA PLAN & ROLL OUT

Deploy, in collaboration with Mediacom and HQ, the local media plan incl. OOH, DOOH, print and digital display campaigns to increase brand awareness and ensure share of voice
Work with HQ to drive local social media campaigns, review copies when needed
Monitor the results and share best practices

MARKETING SUPPORT

Share product and brand information internally and to the wholesale partners, support them on their marketing requests (e.g. Dealers’ kit, ecards, product news, etc.)
Upload any relevant brand content to local and collaborative folders, be responsible for visual assets
Optimize brand and product presence on wholesale partners’ websites and social media channels

PROFILE

Master’s degree in Business Administration / Marketing or equivalent
Minimum 2 years of experience in Marketing ideally in the luxury industry
Excellent interpersonal and communication skills
Proven organisational and project management skills, able to show track record
Curious, creative, analytical and client-centric mindset
Hands-on and result-driven
Demonstrates agility and a willingness to achieve high standards of performance
Proficiency in Microsoft Office, knowledge of Google Analytics and Salesforce Service Cloud

Fluent in French and English, German is a strong plus

Would you like to be a modern hero?

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