Reference Code:  84201

Boutique Manager

McLean, VA, US


Founded in Florence in 1860 as a workshop, shop and subsequently school of watch-making, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.

Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.

At Panerai North America, We are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.




Boutique management:

  • Ambassador of Panerai’s image in the boutique and during off-site events or other work-related representation functions.
  • Responsible for appearance, maintenance and merchandising of the boutique.
  • Exterior: display windows, lighting, brand name, sidewalk, plants, etc.
  • Interior: POS Material, publishing material, Boutique Furniture, lighting, furniture, brand name logo and visuals, sales accessories, gifts, etc.
  • Responsible for security in the boutique:
    • Security of sales advisors: training and assignment of tasks
    • Ensure that security procedures are well respected in the boutique (rules of opening/closing/cash register/safe management)
  • Ensures the respect of all procedures issued by the company.
  • Ensures compliance with Richemont procedures (legal, fiscal and customs regulations).


Sales and profitability management:

  • Develop the sales in accordance with the retail brand strategy.
  • Maximize profit whilst minimizing costs.
  • Achieve Key Performance Indicators defined by Retail Director and the international retail direction.
  • Analyze sales figures with AVP Retail and forecast future sales according to market demand, seasonality and waiting list.
  • Assist AVP Retail in calculating sales advisors commissions.
  • Cash register control.
  • Stock management:
    • Responsible for the stock and inventory.
    • Accuracy with model stock, annual sales budget, financial and retail procedures.
    • Periodic stock taking (weekly, monthly and year-end stock taking).
    • Weekly follow up with Retail Director for stock replenishment.



  • Daily reporting: input sales results in Reporting Tool
  • Monthly reporting: sales and comments (traffic, special  sales, CRM)
  • Identifies strengths and weaknesses and defines action plans for coming months.
  • Reports on:
    • Competitor’s activities (events, promotions, discount policy, results).
    • Environment and economic situations.


Team management:

  • Hire sales advisors and assistant boutique manager if applicable (depending on the size and the potential of the boutique).
  • Manage sales advisors: staff development, day-to-day management, holidays and vacancies management.
  • Enforce training programs for sales advisors and ensure training is efficient by maintaining strong follow up.
  • Monthly/Quarterly/Yearly appraisals of sales staff.
  • Monitor staff appearance and behavior (uniform, consignments, and dress-up).
  • Coach the team to reach individual and collective objectives.
  • Report to AVP Retail all issues regarding the boutique (staff, clients, sales, products, furniture, POS material, specific needs).


Client’s Relationship Management:

  • Build long term relationship with clients.
  • CRM:
    • Implement the marketing relational plan (Thank you card, anniversary card, catalogue’s mailing…).
    • Develop a qualified customer’s database.
  • Provide excellent Client after Sales Service.
    • Follow on repairs in coordination with head office and Richemont Customer Service center.
    • Treat special demands or complains.
  • Coordinate product launches and specific boutique events.
  • VIP management:
    • Build VIP client database and follow-up
    • Handle VIP clients: product presentations, private viewings …



  • 5-10 years in luxury retail experience.
  • Excellent organizational skills.
  • Ability to motivate, manage and develop a team.
  • Strong watches technical knowledge is a plus.
  • Strong leadership and negotiation skills with a passion for service.
  • Good analytical skills.
  • Attention to detail with the ability to handle multiple projects simultaneously.
  • Self-motivated, with customer service mindset and creative problem-solving skills.
  • Excellent presentation, oral and written communication skills.
  • Fluency in spoken and written English.


Nearest Major Market: Washington DC