Reference Code:  9613

Assistant Boutique Manager

Dubai, DU, AE


Panerai is a high-end status sports watch brand that operates in a niche segment, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.
The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.



A passionate, dynamic Assistant Boutique Manager to join an exciting team in Panerai Boutique at The Dubai Mall. He will be reporting to the Panerai Boutique Manager and assisting her/him in the management of the boutique to insure profitability, brand recognition, team development, superior customer service and customer database building, while adhering to Panerai policies and procedures.



  • Achieve monthly and yearly boutique turnover and KPI targets set by the brand
  • Assist the boutique manager in setting goal for the sales team and motivate them on a daily basis
  • Contribute to overall training and development of the sales team (Coaching)
  • Hold daily briefings to insure consistent communication and information level
  • Uphold company’s customer service standards
  • Responsible for developing the customer database
  • Develop external relationships to ensure maximal exposure
  • Contribute to boutique stock management, review stock level and communicate product needs 
  • Assist the boutique manager in the boutique administration (cash flow, shipments, repairs, security)
  • Provide a high level of follow up on repairs in coordination with Head office and Richemont Customer service Centre
  • Insure team understanding and adherence to company policies and procedures
  • Insure all visual directives are respected and executed (cleanness, merchandising, team grooming)
  • Represent the brand inside and outside the boutique
  • Achieve monthly and yearly personal turnover and KPI targets set by the boutique manager
  • Insure communication with platform management and headquarters in the absence of the boutique manager
  • Timely sales reporting.
  • Maximize profit whilst minimizing costs
  • Assist the boutique manager in the Periodic stock taking (weekly, monthly and year-end stocktaking)



  • At least 5 years of experience in luxury environment ideally in a sales function
  • At least 2 years of experience in managerial position in luxury retail environment
  • Very good general education and sense of etiquette
  • Strong sense of luxury service and aesthetic
  • High Level of hospitality
  • Fluent in English and Arabic, French is a plus
  • Result and action oriented with strong entrepreneurial mindset, and proactivity is a must
  • Good interpersonal competences and empathic
  • Good analytical and organizational skills
  • Excellent communicator, able to develop a network


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