Reference Code:  101637

Brand Director Panerai

Ciudad de Mexico, MEX, MX


Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

Be part of our great Group. PANERAI is hiring their Brand Director for México. 

As first Ambassador and Business Leader of Panerai Mexico, the Brand Director is responsible for the implementation of the market strategy to develop the turnover and the P&L of Panerai Mexico in line with the Panerai Brand strategy.


The Brand Director leads all the local Panerai departments and the local investments in order to guarantee the excellence in terms of network performance, business results and Panerai Brand reputation and visibility/exclusivity.


He/She reports to and work in synergy with the International Headquarters and he/she liaises with Richemont shared service structure for the Region.


Market strategy, turnover and the P&L


  • Is directly and fully responsible for the P&L, Inventory, CAPEX, DSO and other financial targets that might occur in Mexico (and their monitoring with HQ guidance).
  •  Realization of the budget of the zone
  •  Balance control of clients’ account.


Commercial performance ( Wholesale, External & Internal retail)


  •  Proposes and implements action plans for POS (commercial objectives and marketing support plan)
  • With the local team, leads the performance, profitability, growth and optimization of thewholesale network in line with the Brand’s and the market’s strategy.
  •  Reaches performance metrics specific to the channel: sell-out, market share, sell-in vs budget commitment.
  • Responsible to anticipate and sort all legal issues with the assistance of Richemont legal team: distribution contracts, respect of anti-trust laws, grey market control.
  • Leverages the Panerai Point of Sales: Space & visibility negotiation and Visual Merchandising, demand creation and satisfaction of the wholesale end clients.
  • Contribute to the internalization of an External Boutique where you will have to lead the network strategy and leases negotiations with the landlords
  • Ensures that Retail sales targets are achieved
  • Leads the local team to guarantees the highest standards of boutique operations (Client Service, Boutique Maintenance, etc.)
  • Responsible for the correct implementation of the central policies and procedures, and its adaptation to local laws
  • Leads the local team to ensures the development of boutique CRM capabilities and implementation of client portfolio management and client recruitment at boutique level
  •  With the local HR team, is responsible for team recruitment, performance management and feedback processes, succession planning and coaching of his/her teams


Marketing & Communication Strategy


  • Proposes an effective marketing and communication strategy to implement locally aligned with HQ guidelines and strategies
  • Follows up on the dedicated budget (reporting and ROI evaluations on the actions done)
  • Proposes, defines and implements various events to represent the Brand with local players (press, dealers, business networks) in order to increase the Brand awareness in the Region.


Development of a winning team & organisation


  • Develops a positive, entrepreneurial, agile and client centric attitude within the local team,
  • Finds the right local talents, develops and retains them (in collaboration with local & HQ HR) in order to ensure a healthy long-term development for the brand.
  • Guarantees the implementation of all HR processes (salary review, PMP, Kpi’s, talent management, etc.) in cooperation with local & HQ HR.
  • Develops and implements a feedback culture



  • Bachelor’s Degree in business related field
  • 6+ years’ experience in a management position (ideally Brand Management)
  • Fluency in English and Spanish
  • Understanding and experience in the Mexico region is a plus
  • Excellent Management skills, Leadership with a good vision
  • Strong Communication and negotiation skills
  • Analytical skills and strategic thinking
  • Customer oriented and Results focused
  • People oriented
  • Strong entrepreneurial skills
  • Curiosity, proactivity, sense of excellence “Hands-on” spirit
  • Demonstrates ability to achieve high standards of performance
  • Well-developed leadership and communication skills, passion and creativity
  • Customer oriented and Results focused


Apply now, and be part of our wonderful Group. 



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