Reference Code:  99590

Regional Commercial Director - West

California, CA, US


Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

At Panerai Americas, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Regional Commercial Director

Panerai| California


Role Overview

Panerai is a high-end sports watch brand, dedicated to its community and feel of a exclusive club. The fundamental values of Panerai are based on its Italian history and Nautical origins, and represent authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.


The Regional Commercial Director will support the West Coast Region. We are seeking a highly collaborative, motivated and driven people leader. The Regional Commercial Director is responsible for strategizing and developing a 360 strategy for the west coast across our internal and external distribution channels, including company owned retail, partner-operated boutiques, and multi brand watch stores.  The day to day functions will include organizing and ensuring synergy across a number of cross-functional teams to achieve positive brand and business impact in the West Coast Region. Part creative and part analytical leader, the ideal candidate is able to effectively influence and amplify plans cascaded from HQ to meet the ever-changing needs and visions of the region while delivering revenue targets. They will directly manage the retail teams and focus on achieving sales objectives, profitability goals, high operational and merchandising standards as well as building highly motivated and sales-driven teams.



 In collaboration with the Brand President and other Regional Partners


  1. Business Development: Market Strategy, Turnover & Sales


  • Develop monthly annual and 3-year plans and budgets, develop and execute strategic plans to achieve financial targets with the ability to adapt to changing priorities
  • Lead and develop the retail and wholesale team to achieve business objectives
  • Closely monitor and analyze sales performance in all boutiques and wholesale distribution channels.
  • Partner closely with the Operations and Supply Chain teams to ensure that all boutiques have the correct product assortment and product availability to achieve sales goals
  • Establish and maintain productive relationships with HQ NY and Headquarters in Geneva and Milan
  • Develop events and media schedule in cooperation with the Marketing and Communications Department to strengthen relationships with existing client base and reach out for new ones
  • Work closely with the Brand President on P&L for the region
  • Ensure the Group’s internal control procedures are implemented, complied and closely monitored
  • Ensure that all employees are assigned sales and productivity goals and that they receive necessary support to reach these targets
  • Partner with HQ and local market on web activities, infrastructure and new business opportunities: digital taskforce
  • Lead reporting and analysis and be in-the-know of market trends and business opportunities
  • Manage and participate in store openings, closings, and relocation schedules and plan of action strategies


  1. Client


  • Manage Client Relations and ensure highest level of client service             
  • Maintain relationships with top VIP in support of store teams
  • Ensure that boutique managers proactively manage the clienteling process and boutique database. Work closely with the Marketing and Communications team/CRM to develop actions to strengthen relationships with existing customer groups and find creative ways to reach out for new customers
  • Elevate awareness of the Brand
  • Provide input to the CRM team to recommend and implement local CRM activities to maximize sales and customer loyalty


  1. People & Talent Development


  • Participate in the recruitment for all open positions, the development and the growth of the boutique teams, closely coordinated with the Human Resources Department
  • Manage, implement, and monitor all Ambassador KPIs, guidelines and procedures
  • Support boutique managers development and help them manage their team performance

•    Identify and develop Panerai Ambassadors in the wholesale network

  • Manage the annual Performance Management Process. Conduct monthly meeting with the retail leaders and team
  • Identify talent and prepare and implement development plans and succession plans with the view to supporting the growth of the business and providing a pool of qualified and motivated employees
  • Ensure that Panerai/Richemont training initiatives are effectively implemented in the region
  • Provide leadership and share the company vision to motivate and retain talent
  • Develop resources and successfully execute recruitment strategies, as well as analyze market trends and the impact to hiring initiatives
  • Build strong and ongoing relationships with candidates in order to fill the pipeline for future openings
  • Meet current and future hiring needs, and assist in the development and rollout of retention programs
  • Track trends in recruiting and focus on retention of new hires
  • Support the onboarding of all new boutique hires


  1. Brand Image & Merchandising
  • Ensure a flawless presentation of Panerai in each boutique
  • Work with Visual Merchandising team to ensure display guidelines and timely animation implementation
  • Oversee the Brand image and visibility in coordination with our Store Design & Planning Department as well as Marketing and Supply Chain (product merchandising, visual merchandising, etc.)
  • Reinforce business model: APO (auto-replenishment) process and appropriate stock level
  • Review assortments per boutique and POS every week
  • Manage and improve processes regarding product replenishment to ensure optimal model stock for Retail and E-commerce, with no loss of sales due to products unavailability in the market or delays in shipment. Coordination amongst boutiques and product team to satisfy needs highlighted by product analysis results
  • Implement and maintain boutique operating policies and procedure manual. Partner with RNA Finance and Loss Prevention departments
  • Work closely and liaise with the following teams: Marketing and Communications (CRM, Digital, Events); Operations (Visual Merchandising, Supply Chain); other (IT, HR) to support global strategies and execute action plans per boutique to reach sales objectives




  • Bachelor’s degree in business related field
  • At least 8+ years of experience within Retail luxury environment
  • Client centric and people oriented
  • Organizational skills, self-motivated and focused on meeting deadlines in a fast paced environment
  • Ability to manage complex projects
  • Excellent verbal and written communication skills as well as interpersonal skills
  • Strong analytical, critical thinking, and problem solving skills
  • Meticulous attention to detail
  • SAP is a plus


Job-Related Skills:

  • Ability to cultivate/maintain strong collaborative working relationships with the Group, Brand, Functions, multiple corporate levels, external contacts and third-party partners
  • High level of integrity and dependability with a strong sense of urgency; Results-orientated with a strong track record of overall execution; Continually striving for improvement and efficiency
  • Flexibility to adapt quickly to changing circumstances; Comfortable working proactively in a challenging environment and capable of prioritizing with execution in a timely manner
  • Excellent written and verbal communication skills
  • Proven ability to influence others and drive meaningful improvements coupled with strong presentation skills



Travel is required to visit boutiques and retailers. Occasional international travel may be necessary.



Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

We Offer
We care about our associates health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.


At Richemont, We Craft the Future!


Expected Salary Range: $150,000 - $190,000

Salary will be negotiated based on relevant skills and experience


Would you like to be a modern hero?

Connect with us :

Nearest Major Market: Sacramento