Reference Code:  31804

Retail Area Manager

Beijing, 11, CN


Panerai is a high-end status sports watch brand that operates in a niche segment, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.
The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.

BRAND AND DEPARTMENT:    Panerai – Retail & Admin Department
JOB TITLE:    Retail Area Manager
REPORTING LINE:     China Panerai Retail Director 


This role is in charge of the development and management Panerai Retail network performances in North China, based in Beijing. He/She represents the Retail leader in Beijing.

He/She is in charge of the achievement of sales target in all North China boutiques set by the top management.  


- Definition of the short and middle term strategy for the North China under his/her responsibility, in accordance with the Retail Director’s job objectives

- Setting up and implementing North retail team members’ KPI and achievable target  

-  Organization and management of North retail team members and assigned tasks by Retail head

-  Protection of the brand relationships with Malls, 
-  Complaint cases solving and coordinating with related 3rd party



1.    Achieve the north area boutiques P&L objectives 
•    Define with China MD and Retail Director sales objectives and key elements of P&L (salary, expenses)    
•    Monitor Daily Boutique Performances and follow-up of sales and reporting to Retail Director, analyze and evaluate product sales results, collect and provide qualitative feedbacks
•    Control discount to clients (Brand strategy, action plans)
•    Assortment: handle model stock and management pieces allocation to boutiques, transfer if necessary, monitor the replenishment    
•    Handle exhibitions and boutique sales events


2.    Boutique management: provide the prestige environment and level of service
•    Ensure boutique operation’s management according to Panerai standards
•    Store Planning support & Ensure smooth opening of new boutiques, supervise product/display material order, visual merchandising, staff recruitment/training and other boutique opening procedures, handle budgets related
•    Merchandising: control and optimize windows displays according to international guideline 
•    Boutique environnent maintain, conduct boutique environnent improvements
•    Service: propose and conduct service improvements in Panerai boutiques
•    Be warrant of the boutique procedures (inventory, administration, procedures, …)    
•    Build & Maintain good relations with local landlords or Department Stores management to increase visibility & sales.


3.    Team Management: manage the managers, train and animate the sales team
•    Implement the retail team strategy defined at Area level 
•    Provide detailed product information and knowledge training to boutique staff
•    Provide sales estimate for new product launch
•    Boutique Mystery Shopping Survey and Action Plan        
•    Boutique staff: handle recruitment and changes    
•    Integration and training: coordinate and define training program with Training Manager (products knowledge, competences)    
•    Set objectives to boutique managers and conduct yearly evaluation    
•    Animation. Conduct monthly boutique managers meetings    
•    Follow all retail team performance and contribute to improve    
•    Handle the budgets related
•    Handle boutique support: staff uniforms & grooming, sales tools, boutique equipment


4.    Clients management: conduct CRM actions, prospect VIP, bring new traffic    
•    Coordinate customer service in boutique: catalogues, operation procedures, SAV care and follow up…
•    Supervise direct mailing to retain existing customers
•    Retail gift management with Marketing Department    
•    Retail events: participate to concept definition and organization for boutiques    
•    Database: be the warrant of the database (quality and quality)    
•    CRM: implement the relational plan, monitor CDB inputting and maintenance process
•    Prospecting new VIP: define strategy and prospect personally potential VIP clients    
•    Propose and conduct action plans for traffic increasing (cross-marketing, partnerships,…)    
•    Analyze CRM actions (ROI, correcting actions)
•    Handle the budgets related to CRM  


-    Preferred university degree and above or equivalent qualification
-    Solid retail management experience in the international brands; relevant industries experience, i.e., watch or jewelry, preferred..
-    Fluent Chinese and English speaking and writing. 
-    Good interpersonal / management skills, be able to work with teams and coordinate with other departments locally