Reference Code:  28875


Beijing, BJ, CN

Fixed Term

Founded in Florence in 1860 as a workshop, shop and subsequently school of watch-making, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.

Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.

The purpose of this position is to be in charge of implementing retail strategy, managing boutique staff and daily operation, building customer relationships and generating the majority of the company’s revenue. He/She plays a critical role in the organization as the Brand’s ultimate services and sales leader.




  • Implements retail strategy and generates the majority of the company’s revenue
    • Develops the turnover of the Boutique and meets the sales targets set by the Retail Department.
    • Assists the Retail Manager/Director with the development of the Boutique action plans, which will include assessing the relevant market indicators and planning short-, medium-, and longterm campaigns.
  • Manages the Boutique staff
    • Assesses and articulates recruitment needs.
    • Conducts manpower planning, tasks assignment, individual sales target setting, coach the Boutique staff on-the-job, performance evaluation and appraisal rating.
    • Manages sales associates’ appearance, behaviour, attitude and professionalism, to ensure the set individual targets are met.
    • Understands staffs’ strength and potential to help them realize a higher level performance and development.
    • Motivates staff through feedback and any other sales reward actions.
  • Manages the Boutique operation
    • Supervises the safety and security of Boutique customers, staff and products in line with brand procedures, keeps in mind that the safety of people comes before that of goods, and resolves urgent security cases.
    • Manages and maintains stock and products properly, accurately and efficiently.
    • Oversees the money operation at the Boutique, including cash register consolidation, general Boutique expenses management, banking and petty cash management.
    • Delivers product news and company policy to Boutique staffs and ensures the understanding level.
    • Ensures the timely and accurate Boutique Diary, Daily Sales reporting and Monthly sales report.
    • Manages visual merchandising, new catalogues renew, NSI system maintenance, CDB management and Boutique facilities maintenance.
  • Builds and manages customer relationships
    • Maintains the Boutique’s external relationship with business partners such as shopping malls, restaurants, hotels, and journalists, and local dignitaries. Negotiates and reports the conflict if there is.
    • Maintains VIP relationship and cooperates with brand on VIP activities.
    • Develops client and prospect locally for new clients.





  1. Extensive experience in retail luxury or hotel industry
  2. First management experience required


Hard skills:

  1. Results-oriented leadership
  2. Strong sales and negotiating skills
  3. Excellent communication skills, both written and oral
  4. Attention to detail, with the ability to handle multiple projects simultaneously
  5. Strong emphasis on organisation
  6. Computer-literate


Soft skills:

  1. Passion for service
  2. Positive attitude (dynamism, optimism, enthusiasm)
  3. Entrepreneurial thinking
  4. Excellent interpersonal skills with the ability to cultivate good relations with staff and consumers
  5. Charisma
  6. Diplomacy
  7. Excellent presentation



  1. Degree in Management/Business is preferred
  2. Good general knowledge
  3. Understanding of the local market
  4. Strong local network already developed
  5. English skills are solid and excellent.