Reference Code:  99712

Assistant Boutique Manager

Bangkok, 10, TH


Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

Passionate about Watches?  Join us NOW as Assistant Boutique Manager for Thailand.


Reporting to Panerai Boutique Manager, the Assistant Boutique Manager assists him/her in the overall management of the boutique to ensure profitability, brand recognition, team’s management and development, while adhering to Panerai policies and procedures.


He/she is assisting Boutique Manager in meeting sales goals, developing boutique clientele and establishing best in class customer’s experience by maintaining and achieving high operational and merchandising standards, in line with Panerai Retail Strategy.


Overall, the Assistant Boutique Manager is the second in charge for team coaching and in-store operations and takes responsibility in the absence of the Boutique Manager.


Assistant Boutique Manager acts as an ambassador of Panerai’s image in the boutique and during off-site events or other work-related representations functions.




Strategic & Operational Responsibilities



Support Boutique Manager in the development of a highly motivated team and the creation of a sales and service driven environment:


  • Participate to the recruitment of Sales Advisors, in collaboration with Boutique Manager, HR and Brand Manager / Retail Director
  • Assist in setting goals for Sales Advisors and motivating team on daily basis
  • Participate to monthly individual staff review and yearly appraisal
  • Assist in managing team roster and all HR administrative tasks (payroll, absences…)
  • Hold briefing to insure consistent communication and information level
  • Contribute to the training and development of Sales Advisors thanks to coaching, role plays and regular products trainings to ensure perfect knowledge of brand’s products and DNA as well as the achievement of service excellence
  • Insure team’s understanding and adherence to company’s policies and procedures



Support Boutique Manager in achieving or exceeding monthly and yearly Boutique turnover and KPI’s targets set by Panerai:


  • Maximize boutique sales and profits whilst minimizing costs
  • Assist in completing qualitative and quantitative daily and monthly reporting
  • Analyze sales figures and forecast boutique performance based on business trends, seasonality and products availabilities
  • Assist in setting up daily and monthly objectives to the team and ensure thorough performance follow up thanks to KPI’s deck
  • Identify boutique strengths and areas of improvement and suggest action plans to support boutique performance
  • Implement Brand Retail Strategy maintaining awareness on market trends, environment/economic situation, competitors’ activities and forthcoming initiatives



Assist Boutique Manager in the boutique administration and security in compliance with Panerai/Richemont procedures and policies to ensure smooth running of the boutique:


  • Be aware of all back office procedures
  • Prepare and review back-office documentations and transactions reports
  • Control cash register
  • Assist in stock monitoring: accuracy with model stock, stock level control, replenishment according to products needs
  • Manage inventory: products delivery / transfers, carry out various orders, coordinate shipments and repair flows…
  • Ensure security procedures are well respected in the boutique
  • Ensure Sales Advisors security thanks to training and tasks assignment
  • Escalate any operations issue promptly



Participate in maintaining highest standards in the appearance and maintenance of the boutique environment to offer best in class experience to customers:


  • Ensure all exterior and interior boutique environment guidelines are respected and executed (grooming, visual merchandising…), take immediate corrective actions when needed
  • Ensure team achieves high operational and visual merchandising standards


  1. CRM

Contribute to the building a strong boutique database and long-term relationships with customers:


  • Manage boutique database development and ensure its accuracy: set up boutique and team objectives, KPI’s follow up
  • Implement CRM relational strategy as per Headquarters’ guidelines
  • Foster customer’s recruitment and loyalty with specific actions and dedicated VIP management
  • Suggest local events and advertising opportunities to the local subsidiary and develop external relationships/networking to ensure maximal exposure



Assist Boutique Manager in achieving a seamless customers service:


  • Assist in the management of SAV flow in coordination with Headquarters and Richemont Customer Service Center
  • Ensure customers’ requests are followed up and solved in due time
  • Handle special requests and solve any complaints


Other specific duties may be assigned to Assistant Boutique Manager upon needs.



Key Performance Indicators

  • Boutique official budget (as per Light)
  • Transformation rate
  • Average Price
  • CRM KPI’s (data quality…)
  • Mystery Shopping

Knowledge and Professional skills

  • Minimum of 5 years of experience in retail luxury industry in a sales function, or in a service oriented environment
  • Very good general education and sense for etiquette
  • Strong sense of luxury service and aesthetics
  • Fluent in local language and English, one more relevant tourist language is a plus
  • Result and action oriented with strong entrepreneurial mindset
  • Good interpersonal competences and empathy
  • Strong analytical and operational skills
  • Self-motivated, with excellent customer service mindset and problem-solving skills
  • Excellent communicator, able to develop a network



  • A great opportunity to join a dynamic and diverse team that goes the extra mile to create bespoke Client experiences and journeys to pave the accelerated growth of Luxury Watches in the region.
  • Potential opportunities within Maison and the Richemont Group to help you develop and take your career to the next level



  • After being shortlisted, you will meet the HR Manager to get to know YOU
  • You will then have the opportunity to meet with our HRBP and Hiring Manger to assess your fit to this role and give you as preview the team dynamics and company culture
  • If you are the successful candidate, discover and immerse yourself in the Luxury Goods of the Maison




We, Richemont Luxury (Thailand) Limited (“Richemont”), will collect and process your résumé, curriculum vitae or other personal information such as name, email address, postal address, telephone number and other information regarding yourself, your past employment and/or your education (hereinafter referred to as “Personal Data”) for the purposes related to the evaluation of your application and recruitment process as well as to contact and correspond with you to respond to such applications (“Purposes”). Failure to provide such Personal Data may affect our processing and evaluation of your application.


All information provided by you will be used for the Purposes only. If your application is unsuccessful, we will keep your Personal Data for a period of 1 year and will destroy it after such period.


Your Personal Data may be provided to our Group and any subsidiary company of our Group, and/or any internal/external trusted service providers in Thailand and outside of Thailand authorized to process the information for the Purposes.


If you provide the personal data of any third partis to Richemont (including, for example, your previous employer), you agree that you have obtained their authorisation for Richemont to use the information for the Purposes.



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