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Reference Code:  26943

PR Supervisor - TEMP

Shanghai, 31, CN

Fixed Term
  
  

MONTBLANC is a manufacturer of exclusive products including watches, jewellery, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. MONTBLANC is present all around the world with more than 25 subsidiaries and 600 boutiques.

<span style="font-family:"Montblanc Type"">This position is supporting PR activities of China market. To interpret PR strategy into action to maximize the effectiveness of marketing activities as well as strengthen the brand desirability in industry.

 

<span style="font-family:"Montblanc Type"">BACKGROUND REQUIREMENTS

  • <span style="font-family:"Montblanc Type"">Proficient in both oral and written English
  • <span style="font-family:"Montblanc Type"">Over 5 years’ experience in Luxury/Fashion/Cosmetics industry in-house or PR agency background
  • <span style="font-family:"Montblanc Type"">Has insights towards fashion & luxury industry communication trend and know how
  • <span style="font-family:"Montblanc Type"">Skillful celebrity management experience / relationship
  • <span style="font-family:"Montblanc Type"">Strong copy writing skill
  • <span style="font-family:"Montblanc Type"">Owns creative mindset
  • <span style="font-family:"Montblanc Type"">No subordinate

 

<span style="font-family:"Montblanc Type"">KEY RESPONSIBILITIES

<span style="font-family:"Montblanc Type"">Key responsibility 1-PR strategic planning

  • <span style="font-family:"Montblanc Type"">Support line manager to develop PR strategy and liaise with marketing colleagues for key campaign marketing report.
  • <span style="font-family:"Montblanc Type"">Work closely with line manager <span style="font-family:"Montblanc Type"">to supervise PR retainer & project agency for their delivery quality and review monthly/ weekly PR reports
  • <span style="font-family:"Montblanc Type"">Closely monitor industry trends, and analyze competitor's activities.
  • <span style="font-family:"Montblanc Type"">Support PR manager to control risks and crisis.
  • <span style="font-family:"Montblanc Type"">Internal communication:
      1. <span style="font-family:"Montblanc Type"">Direct report to China PR Manager
      2. <span style="font-family:"Montblanc Type"">Work closely with EC, Marcom, Event, Supply Chain, and Training team, etc.

 

<span style="font-family:"Montblanc Type"">Key responsibility 2-Public Relationship

  • <span style="font-family:"Montblanc Type"">Build up a solid connection and communication with journalists / KOLs to maximize brand, event and product exposures
  • <span style="font-family:"Montblanc Type"">Support line manager to manage brand image through key campaign communications.
  • <span style="font-family:"Montblanc Type"">Better feature product communication angles, celebrity endorsement, and brand story in communication and optimize the visibility and word of mouth for the brand.
  • <span style="font-family:"Montblanc Type"">Work closely with line manager to initiate and manage relation building activities with key media.
  • <span style="font-family:"Montblanc Type"">Support line manager to enlarge celebrity friends’ pool of The Maison, to enhance brand visibility via product seeding and know how on ePR communication to amplify the buzz.

 

 

<span style="font-family:"Montblanc Type"">Key responsibility 3-Press materials, contents & Press coverage

  • <span style="font-family:"Montblanc Type"">Press materials proofreading, manage press library and archives.
  • <span style="font-family:"Montblanc Type"">Supervise press photo shooting, liaise with group risk team and PR agency on daily basis.
  • <span style="font-family:"Montblanc Type"">Support line manager to supervise key media collaboration / as the gate keeper from brand side to ensure the communication is consistent.
  • <span style="font-family:"Montblanc Type"">As a key role to liaise with HQ on media inquiry coordination and PR performance report.

<span style="font-family:"Montblanc Type"">Key responsibility 4-PR events and campaigns planning and execution

  • <span style="font-family:"Montblanc Type"">Strongly support to PR activities and events nationally and internationally
  • <span style="font-family:"Montblanc Type"">Supervise local PR agencies for different functions and purposes
  • <span style="font-family:"Montblanc Type"">Ensure optimize the message delivery, event effectiveness and maximize PR coverage