Reference Code:  106457

[Montblanc] PR Speicalist

Seoul, 11, KR

Permanent
  
  

Since MONTBLANC revolutionized writing culture in 1906 with the first spill-proof fountain pen, we have been known for outstanding craftsmanship, highest aesthetics, and innovative solutions. And we keep pushing the boundaries. We combine the best of tradition, technology and design in writing instruments, watches, leather goods, new technologies and selected accessories. With our name and in our emblem, we embody this mission: to implement bold ideas with outstanding craftsmanship and create refined products for people with highest expectations. In doing so, we are at the forefront of technology and design, drawing on the passion of more than 3,000 employees and living a culture that - like our products - inspires people to unleash their potential, to thrive and to achieve.

MAIN PURPOSE

  • Enhance Montblanc Maison image by preparing communication action plan based on the global direction and local priorities/initiatives.
  • Assist to plan and execute PR & Communication activities in terms of media, public relations programs and celebrities/influencers endorsements to reach the marketing goals.

 

 

KEY RESPONSIBILITIES

 

Key responsibility 1 – PR

  • Support and execute PR plans and programs aligned with the corporate image and overall marketing strategy to maximize brand publicity
  • Plan and coordinate editorial and media exposure opportunities
  • Develop the press release for products and brand activities to generate impactful publicity
  • Compile and submit monthly clipping & project clipping report to HQ
  • Build and maintain strong relationships with press, stylist and other key PR stakeholders
  • Collaborate closely with the PR agency to ensure quality, on-brand execution in all activities

 

Key responsibility 2 – Celebrities & KOLs

  • Assist in the planning and execution of celebrity & influencer marketing initiatives
  • Manage and control PR samples by co-working with the PR agency
  • Oversee PPL and product gifting for celebrities/influencers

 

Key responsibility 3 – Media

  • Support media planning and execution across print, OOH, DOOH and digital channels by understanding market needs, following HQ guidelines, and ensuring effective local-level execution

 

Key responsibility 4 – PR/Communication Admin

  • Manage all of PR administrative processes
  • Operate SAP system for PO and stock transfers

 

Requirements

  •  3 – 5 years of experience in PR/Communication
  • Fluent English skill both written and spoken
  • Proficient in Microsoft program skill
  • BA degree or above
  • Experience on relationship with media, influencers, partners