Reference Code:
106457
[Montblanc] PR Speicalist
Seoul, 11, KR
Permanent
MAIN PURPOSE
- Enhance Montblanc Maison image by preparing communication action plan based on the global direction and local priorities/initiatives.
- Assist to plan and execute PR & Communication activities in terms of media, public relations programs and celebrities/influencers endorsements to reach the marketing goals.
KEY RESPONSIBILITIES
Key responsibility 1 – PR
- Support and execute PR plans and programs aligned with the corporate image and overall marketing strategy to maximize brand publicity
- Plan and coordinate editorial and media exposure opportunities
- Develop the press release for products and brand activities to generate impactful publicity
- Compile and submit monthly clipping & project clipping report to HQ
- Build and maintain strong relationships with press, stylist and other key PR stakeholders
- Collaborate closely with the PR agency to ensure quality, on-brand execution in all activities
Key responsibility 2 – Celebrities & KOLs
- Assist in the planning and execution of celebrity & influencer marketing initiatives
- Manage and control PR samples by co-working with the PR agency
- Oversee PPL and product gifting for celebrities/influencers
Key responsibility 3 – Media
- Support media planning and execution across print, OOH, DOOH and digital channels by understanding market needs, following HQ guidelines, and ensuring effective local-level execution
Key responsibility 4 – PR/Communication Admin
- Manage all of PR administrative processes
- Operate SAP system for PO and stock transfers
Requirements
- 3 – 5 years of experience in PR/Communication
- Fluent English skill both written and spoken
- Proficient in Microsoft program skill
- BA degree or above
- Experience on relationship with media, influencers, partners