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Reference Code:  103975

[Montblanc] PR Assistant Manager

Seoul, 11, KR

Permanent
  
  

Since MONTBLANC revolutionized writing culture in 1906 with the first spill-proof fountain pen, we have been known for outstanding craftsmanship, highest aesthetics, and innovative solutions. And we keep pushing the boundaries. We combine the best of tradition, technology and design in writing instruments, watches, leather goods, new technologies and selected accessories. With our name and in our emblem, we embody this mission: to implement bold ideas with outstanding craftsmanship and create refined products for people with highest expectations. In doing so, we are at the forefront of technology and design, drawing on the passion of more than 3,000 employees and living a culture that - like our products - inspires people to unleash their potential, to thrive and to achieve.

JOB TITLE                 Montblanc PR Assistant Manager

REPORTING TO        Montblanc Senior Marketing & Communication Manager
 


MAIN PURPOSE

  • Enhance Montblanc Maison image by preparing communication action plan based on the global direction and local priorities/initiatives.
  • Support to develop the PR Communication mix by Media, public relations programs, influencers, and local social media management by exposure in all forms of media on Print and digital channels to reach the marketing goals

 


KEY RESPONSIBILITIES


Key responsibility 1 – PR

  • Support and execute PR plans and programmes in tune with our corporate image to maximize the potential publicity, being in line with our PR communication strategy
  • Support celebrities/ Influencers marketing plan and execution working with media and the agency
  • Regularly develop and build relationships with the target media to enhance Montblanc image
  • Develop the press release of products and activities to ensure publicity generated
  • Develop monthly clipping & project clipping report for HQ submission

 

Key responsibility 2 – Advertising

  • Assist to plan annual & monthly media advertising strategy aligned with HQ guideline
  • Especially, prepare and execute digital AD/display/banner working with HQ team & digital agency
  • Co-ordinate all necessary elements for the advertisement comminating HQ and Media agency
  • Prepare all media results reports, BBB and report SOV


Key responsibility 3 – Sample Management

  • Gifting arrangement for celebrities and influencers
  • Manage all sample system and stocks co-working with PR agency

 

Key responsibility 4 – PR/Communication Admin

  • Handle all of PR administrative process

 

 

Requirements

  • Minimum 7 years of relevant experience in PR communications
  • Fluent English skill both written and spoken
  • Proficient in Microsoft program skill
  • BA degree or above
  • Experience on relationship with media, influencers, partners

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