[Montblanc] CRM Manager

Seoul, 11, KR

Permanent

Since MONTBLANC revolutionized writing culture in 1906 with the first spill-proof fountain pen, we have been known for outstanding craftsmanship, highest aesthetics, and innovative solutions. And we keep pushing the boundaries. We combine the best of tradition, technology and design in writing instruments, watches, leather goods, new technologies and selected accessories. With our name and in our emblem, we embody this mission: to implement bold ideas with outstanding craftsmanship and create refined products for people with highest expectations. In doing so, we are at the forefront of technology and design, drawing on the passion of more than 3,000 employees and living a culture that - like our products - inspires people to unleash their potential, to thrive and to achieve.

JOB TITLE CRM manager

REPORTING TO Senior Marketing & Communication Manager

MAIN PURPOSE

The CRM Manager, Montblanc, as reference point in the Region, with a strong understanding of clients and their needs, facilitates the achievement of business results and supports client acquisition, upselling & retention, creating long term value for clients and the company.

CRM manager will be responsible for overseeing CRM campaigns, managing data-driven insights, and will play a key role in spreading the Clienteling vision, culture & approaches among all store teams in the Region.

KEY RESPONSIBILITIES

Key responsibility 1 – CRM strategy develop & execution

Leverage on client and market analysis to set local clienteling objectives, adapting central strategy at regional level, constantly update the Region and the HQ on progress and achieved business results

Key responsibility 2 – Clienteling Culture

Inspire, drive, coach and support store teams in developing a client-oriented mindset, ensuring a proper understanding and constant execution of all clienteling activities for all store teams in the region, collecting needs and sharing best practices.
Support the design of clienteling processes at regional level, ensuring proper implementation and consistency of approach, supervise and promote the correct use of all clientelling tools in stores.
Top Client : Promote the knowledge and support privileged relationship with Top Clients, developing our leadership on the local market on high end individuals.

Key responsibility 3 – Data driven

Leverage data analytics to segment customers per each & across categories and deliver personalized experiences
Use CRM tools to create targeted and personalized customer journey
Monitor CRM performance, analyse customer behavior and provide actionable insights to team and BTQ.
Ensure CRM activities comply with data protection regulations
Align CRM activities with APAC, HQ Request
Support BTQ Staff with CRM related training and communication on a monthly basis

Key responsibility 4 – Budget management.

Manage CRM budget aligning with Senior Marketing & Communication Manager to optimize all CRM activities.

Job requirements

Minimum 10 years of relevant working experience with at least 2~3 years at managerial level of CRM and Clients related area in luxury retail industry
Bachelor’s degree or above in Business Administration or related discipline
Detail oriented management with retail excellence.
Strong problem-solving skills and good communication skills in internal and external stakeholders
High level of CRM and KPI analytical skills and leadership skills to lead BTQs
Fluent in English and Korean
Experience with customer journey mapping

Apply now »