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Reference Code:  12330

Senior CRM Manager (m/f/d)

Hamburg, HH, DE

Permanent
  
  

Guided by the pioneering spirit since 1906, Montblanc revolutionized the culture of writing with breakthrough innovations.
Today, the Maison continues to push boundaries and evolve the expression of fine craftsmanship across each of its product categories: the pinnacle of luxury writing instruments, timepieces, leather goods, accessories, fragrances and eyewear.  
With every innovation, Montblanc offers new functionalities and groundbreaking designs imbued with the Maison’s heritage of sophistication and crafted to the highest standards through the skills of its artisans in each of its manufactures whether Hamburg, Germany for its writing instruments, the Swiss Jura in Le Locle and Villeret for its timepieces or Florence, Italy for its leather goods.  Reflecting its ongoing mission to create fine lifetime companions born from the most pioneering ideas, the iconic Montblanc Emblem has become the ultimate seal of performance, innovation, quality and expression of style. 
​With its origins deeply rooted in the culture of handwriting, Montblanc continues to assert its cultural commitment around the world with the creation of wide-ranging initiatives to promote arts and culture in many forms, while honouring the modern day patrons who support the advancement of the arts.

 

Responsibilities:

  • Manage strategic CRM initiatives (end-to-end project lead) to drive client acquisition, retention, reactivation and customer lifetime value
  • Define, implement and constantly improve cross-channel customer journeys on a global level, adopting a test and learn approach
  • Rollout management for implementing, setting up and running marketing automation software and processes
  • Stakeholder and budget management: manage agencies, steer markets and internal departments (mainly Marketing, Retail, E-Commerce, IT/BI)
  • Establish a platform for CRM best practice sharing across markets, identify client centricity market ambassadors and coach CRM Managers
  • Lead innovation by identifying, circulating, implementing industry best practices/methodologies for client centricity transformation as part of overall CX strategy

 

Requirements:

  • Postgraduate degree in Business Administration, International Management or similar
  • +5 years of experience in CRM / Direct Marketing / Database Marketing, preferably with experience in Salesforce (ServiceCloud & MarketingCloud)
  • Proven track record in managing complex projects with a variety of stakeholders (Marketing, Retail, E-Commerce, IT & BI, creative agencies)
  • Client centric mindset with a profound understanding of CRM systems & processes as well as data and client insights analysis
  • Strong organization and prioritisation skills in a fast-paced and demanding environment with a hands-on mentality
  • Excellent communication and presentation skills
  • Good knowledge of Excel, PowerPoint
  • Fluent in English