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Reference Code:  25201

Ecommerce Manager

10022, NY, US

Permanent
  
  

MONTBLANC is a manufacturer of exclusive products including watches, jewellery, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. MONTBLANC is present all around the world with more than 25 subsidiaries and 600 boutiques.

Based in New York, the Ecommerce Manager will be responsible for increasing online customer conversions and revenue by defining the Maison’s digital proposition for North America. This role will report into the Director of Ecommerce and will work closely to develop and execute the regional site strategy with internal stakeholders. The ideal candidate should have experience delivering consumer focused initiatives that drive new customer acquisition at scale, while devising strategies that retain existing customers to increase overall lifetime value. Most importantly, this candidate should be passionate about deepening the customer relationship by delivering a frictionless digital user experience based on site analytics, CRM data and behavioral insights.

 

Primary responsibilities:

 

Site Animation, Merchandising and Storytelling

    • Work with cross-functional teams across Marketing, Merchandising, CRM and Call Center to align on and execute key animations on the site, including new product and campaign launches
    • Manage and distribute overall site calendar to ensure internal teams are aware of brand site strategy and focus
    • Lead on-going maintenance of the site to ensure content, product merchandising and inventory is up to date
    • Work with merchandising teams to curate online assortment and identify ways of enhancing product storytelling

 

Optimization and User Experience

    • Identify opportunities to grow traffic and improve conversions and ROI to increase online sales
    • Identify UX optimization opportunities, including but not limited to, merchandising, on-site search, SEO, mobile experience and other site elements (PDP, checkout, etc.) to maximize Conversion Rate
    • Optimize performance-based marketing using data to efficiently drive acquisition and retention
    • Define and manage on-going User Experience testing roadmap (A/B, multivariate testing)

 

Reporting and Insights

  • Develop weekly KPI and ROI reporting on all site and site-related activity and provide recommendations on overall improvement of KPIs, including Opt-Ins, AOV, Bounce Rate, Conversion Rate, New Customers and Repeat Purchases
  • Deliver insights related to inventory, product, media, email and CRM (customer data)
  • Research and compile industry trends and competitor activity to ideate new marketing and business opportunities

 

Digital Liaison

  • Serve as day-to-day contact for Global HQ to ensure exchange of information, strategies and objectives related to the site
  • Management of external and agency partners to deliver relevant work in a timely and efficient manner aligned to the strategic objectives
  • Champion and share out digital efforts and progress throughout the brand and larger organization

 

Qualifications:

  • Bachelor’s degree; Minimum 5-7 years of experience in Ecommerce and Digital Marketing
  • Strong experience in using ecommerce technology including a CMS platform, Google Analytics, customer data platform and Microsoft Excel
  • Excellent analytical skills and ability to use data to clearly define recommendations to increase sales and improve user experience
  • Ability to work as part of a small team with a “roll up their sleeves” mentality to deliver results
  • Collaborative with strong interpersonal skills
  • Superb organizational skills with a keen attention to detail and the ability to maintain focus on overall goals and objectives