Reference Code:  19585

Director of E-Commerce

10022, NY, US


MONTBLANC is a manufacturer of exclusive products including watches, jewellery, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. MONTBLANC is present all around the world with more than 25 subsidiaries and 600 boutiques.

As Director of E-Commerce for Montblanc, you will be responsible for leading and achieving digital sales targets for Montblanc.com


Primary responsibilities:

  • Achieve sales target and related commercial KPI
  • Develop an annual business plan to support sales targets and P&L strategy
  • Lead and implement client Omni-channel experience: click to store, click from store, etc.
  • Manage the integration of all aspects of local e-commerce operations, including logistics, customer service, stock and supply chain, IT, and local outsourced partners
  • Partner with Logistics/Supply Chain management, manage stock situation and ensure replenishment rhythms. Ensure proper allocation from HQ, in particular for novelties
  • Drive Performance Marketing strategy and implementation with media agency
  • Build new strategies with internal partners to drive traffic & customer growth on Montblanc.com
  • Build and maintain e-retailer strategy to improve the brand’s sales and footprint
  • Define with HQ required online product assortment and manage merchandising mix
  • Manage relationship with Distribution Center in areas of fulfillment to ensure order processing and resolve issues
  • Manage relationship with the Client Relations Center; activities include Training, KPI’s tracking, and staff competencies, improve sales performance
  • Ensure that all local requirements are met in terms of user experience, functionality, packaging, language, etc.
  • Continuously build upon the strong marketing plan for the e-commerce platform ranging from: site activities, advertising, traffic building, sales mix, etc.
  • Maintain permanent dialogue with Montblanc Headquarters and RNA Digital Team for maintenance, change requests, testing, and enhancements of site and support programs
  • Track digital activities and KPIs through monthly reporting



  • 7 to 10 years of experience managing e-commerce platforms
  • 2 to 3 years of both direct and cross-functional people management experience
  • Exceptional knowledge of Performance Marketing, in particular SEA, programmatic, email, affiliates, paid social – this is a must
  • Expert IT literacy: Google Analytics, AdWords, MS Office, Social Media tools, SAP, etc.
  • Ability to create strategies, make operational decisions and execute accordingly
  • Strong organizational and project management skills
  • Ability to work in complexity with multiple stakeholders
  • Excellent communication, strong interpersonal and presentation skills
  • Undergraduate degree required
  • Ability to develop and manage sales accounts in third party e-commerce partnerships
  • Able to manage large, global resources and implement locally
  • Profound and all-rounded Digital Sales & Marketing knowledge. 
  • Knowledgeable of e-commerce trends, competitive landscape and digital customer experience
  • Connected in national agency / vendor landscape, experienced in working with media agencies