Reference Code:
104852
Marketing & Communications Assistant, Intern (Jan - Jun 2025)
Singapore, 01, SG
Trainee/Intern
Key responsibilities
CLIENT EXPERIENCE (50%)
- Provide support to extract and analyze regional database (reporting and analytics) via Salesforce
- Assist to monitor and analyze CRM results to provide recommendations / actions to develop customer database
- Implement and follow up of regional CRM E-card planning
- Assist on developing and implementing regional clienteling strategy (i.e. gifting, client treatment)
- Create and follow up on CRM Campaigns: (emailing, event, retail activation)
- Manage all client extractions, campaigns and reporting on CRM Program
- Support on management of clienteling app (The View, contact occasions)
- Support with CRM x Retail operations tasks
- Administrative support (user management, invoicing)
- Coordination and management of ad-hoc projects
TRADE MARKETING & EVENT (25%)
- Support organization and implementation of all brand events: logistic arrangement, idea generations, sourcing of vendors, etc.
- Provide support on POSM annual order ordering, inventory management, logistics arrangement and reporting for the region
- Provide support on VM related topics (i.e. POSM & lightbox rollout and report compilation)
- Support local production of gifting collaterals (vendor sourcing, negotiation and implementation)
- Provide administrative and project support, including invoice processing via SAP and tracking and expense management
- Coordination and management of ad-hoc projects
PR & COMM (15%)
- PR evaluation monitoring & analysis (clipping evaluation) via the DMR platform, including competitors’ analysis
- Assist with photoshoot arrangements & provide on-site support when necessary
- Assist in media post-buy report and post-event clippings report
- Support on coordination and implementation of local PR activations (Press events, gifting), including delivery arrangement
- Support on media enquiries and ensure the press list is kept up-to-date
- Management of brand asset library such as downloading of imagery and videos.
- Provide administrative support: Manage the onboarding of new vendors (vendor creation), PO creation and invoice processing, close tracking to ensure timely payment
- Work closely together with the regional marketing teams to deliver monthly reporting on the regional marcom strategies to the regional team members
- Coordination and management of ad-hoc projects
STORE DESIGN & PLANNING (10%)
- Provide administrative support: Manage the onboarding of new vendors (vendor creation), PO creation and invoice processing, close tracking to ensure timely payment
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