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Reference Code:  30601

PR Supervisor (Temp)

Shanghai, 31, CN

Fixed Term
  
  

Jaeger-LeCoultre since its creation, Jaeger-LeCoultre has made precision an art form in its own right, balancing skills and artistry with sophistication and aesthetic finesse. In keeping with the inventive spirit initiated in 1833 by its founder Antoine LeCoultre, the artisans of the Manufacture create collections which have been at the forefront of fine watchmaking: Reverso, Master, Jaeger-LeCoultre Polaris, Rendez-Vous and Atmos – this rich legacy built by the Grande Maison over centuries serves as a constant source of inspiration in ever so pushing the boundaries through unprecedented timepieces.

THE COMPANY

 

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in jewellery, luxury watches and writing instruments.

Our Maisons encompass several of the most prestigious names in the luxury industry including Cartier, Jaeger-LeCoultre , Van Cleef & Arpels, Piaget, Vacheron Constantin, , IWC, Panerai and Montblanc.

 

MAIN PURPOSE

 

Fully support Jaeger-LeCoultre China with strong brand awareness, reputation and positioning that is extremely important for further sales improvement in such competitive market. This person must have strong mind set to support local brand communication needs with global standard as good balance for real result.

 

 

       KEY RESULT AREAS AND MAIN RESPONSIBILITIES

 

Content Management

  • In charge of content proof reading, in terms of PR release, digital content, event content in internal & external communication platform
  • Coordinate with product marketing, CRM and training team on content creation / validation
  • Create local PR content according to PR calendar, by working with agency
  • Support commercial team on content support, image & wording delivery

 

PR & Media Relationship

  • Responsible for media relationship maintenance with daily communication
  • Ensure editorial development and ranking of DMR with media value / pages
  • Supervisor agency to ensure the delivery and quality of paid content, and maximize the PR exposure with media investment
  • Aware of competitor activities and communication
  • Manage PR agency and related 3rd parties
  • Manage media request and PR shooting

 

PR & Communication Plan

  • Be responsible for annual PR calendar, covering both global requirements and local market needs
  • Support PR team to create PR & communication plan for brand campaign, product launch event, branding event, etc, in line with global toolbox, digital plan and annual plan.

 

JOB PROFILE (FOR RECRUITMENT PURPOSE ONLY)

 

  • Bachelor degree or equivalent qualification
  • 5 years management with solid exposure in luxury goods, preferably in the watch industry
  • High flexibility, independent working style, creative, hard worker and team player. Good organisation skills.
  • Solid capability on power point, word and excel
  • Strong experience / resources on media relations and copywriting
  • Fluency in Mandarin & English is a must