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Reference Code:  46142

[Jaeger-LeCoultre] PR & Communication Manager

Seoul, 11, KR

Permanent
  
  

Jaeger-LeCoultre since its creation, Jaeger-LeCoultre has made precision an art form in its own right, balancing skills and artistry with sophistication and aesthetic finesse. In keeping with the inventive spirit initiated in 1833 by its founder Antoine LeCoultre, the artisans of the Manufacture create collections which have been at the forefront of fine watchmaking: Reverso, Master, Jaeger-LeCoultre Polaris, Rendez-Vous and Atmos – this rich legacy built by the Grande Maison over centuries serves as a constant source of inspiration in ever so pushing the boundaries through unprecedented timepieces.

Reporting to: Marketing Manager

Main Purpose:

Increase brand awareness by being responsible for PR exposure with qualitative communications via various channels

 

KEY RESPONSIBILITIES

 

PR & Influencer management

  • Follow up on annual PR plan and local calendar
  • Develop and maintain good contact with press & media 
  • Liase with PR agency to maximize PR result in the market
  • Hold effective press meeting & sessions
  • Plan and execute editorial contents creation & interviews
  • Close communication with related agencies & partners 
  • Photo shooting for editorial management
  • Micro-influencer searching & regular management
  • Good walking contact with influencers for long-term perspective 
  • Monthly clipping and Regular reporting on PR result  

 

Local Talent management (celebrity)

  • Talent proposal & report to seek opportunities aligned with HQ
  • Regular talent contents creation to raise PR impact in the market
  • Liaise with talent agency for strong collaboration
  • Regular talent market monitoring

 

International events support

  • International event coordination
  • Local event support (roadshow & customer experience event)

 

Viral management

  • Viral contents planning & execution
  • Channel selection for viral channels for maximize impact of viral around marketing campaigns 
  • Viral contents reviews & monitoring

 

REQUIREMENTS

  • 7-10 years solid PR & marketing experience gained in luxury retail
  • Strong ability in developing innovative ideas in the luxury industry
  • Be able to demonstrate in the implementation and planning of marketing programs
  • Understand the interest in luxury, culture, art
  • Excellent time-management skills, managerial skill, and strong organizational skills to work well under pressure