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Referenzcode:  92953

PR Manager (m/f/d)

München, BY, DE

Permanent
  
  

Jaeger-LeCoultre hat Präzision zu einer eigenen Kunstform erhoben. Seit ihrer Gründung im Jahr 1833 ist die Manufaktur unentwegt bestrebt, das Gleichgewicht zwischen ästhetischer Kunstfertigkeit und technischer Raffinesse zu wahren. Im Einklang mit dem Erfindergeist des Unternehmensgründers Antoine LeCoultre erschaffen die Meisteruhrmacher und Kunsthandwerker Kollektionen, die an der Spitze der Hohen Uhrmacherkunst stehen. Reverso, Master, Jaeger-LeCoultre Polaris, Rendez-Vous und Atmos. Ein schier unerschöpfliches Erbe inspiriert die Mitarbeiterinnen und Mitarbeiter der Grande Maison, die Grenzen mit außergewöhnlichen Meisterwerken stets neu zu definieren.

 

PR Manager (m/f/d)

- Initially limited until the end of 2024 -

 

 

MAIN PURPOSE

The Press Relations Manager (m/f/d) will be responsible for the execution of the global integrated Press and Public Relations strategies to execute regional, and local activations for the Maison Jaeger-LeCoultre. Responsible for the geographical region of Northern Europe with a focus on Germany, Netherlands and Scandinavia, Austria, Eastern Europe Countries, the Press Relations Manager (m/f/d) will leverage the strategy of the global communication plan including print, digital, new and traditional media, to convey brand storytelling, execute global PR strategy locally and ensure a consistent brand image is delivered.

 

 

KEY RESPONSIBILITIES

 

  1. Press Relation Management
  • Boost storytelling editorial coverage and Maison visibility in top-tier lifestyle and trendsetting titles to achieve respective DMR-ranking results
  • Enhance brand awareness and visibility for future Boutique openings and main local strategic key activations
  • Manage press relation budget
  • Build local PR action plan aligned with global PR overview and PR calendar
  • Nurture and drive qualitative relationship with press to ensure a strong coverage and further develop the brand awareness in the region
  • Coordinate all launches and key activations, by sharing press material, meeting press on a regular basis and ensure successful results
  • Plan, organize and follow-up of national press activations as local press event formats, manufacture visits and inviting journalists to international key moments  
  • Create qualitative presentation and reporting
  • Manage press related translations

 

 

  1. Public Relation Management
  • Engage with trendsetter community, watch opinion leaders’ (WOL) community and influencers to position the Maison and increase awareness
  • Identify and reach out to our different audiences outside core universe to strengthen the identity of our Maison
  • Identify the key trends on the watch scene, as well as influential persons with relevant connection to the Maison

 

 

  1. Consultancy on local Media performances
  • Assist Head of Marketing and Communication with coop media activation execution with external key strategy partners
  • Support on invoicing processes and alignment with external media agency

 

  • Consultant Head of Marketing & Communication on building the communication plan
  • Manage media related translations (ads / newsletters / websites …)

 

 

 

  1. Budget Responsibility
  • Analysis and optimization of A&P budgets for press relations and media
  • Monthly monitoring for Head of Marketing & Communications and controlling department
  • Ensure accurate monthly, quarterly and yearly closings respective regular updates (Les and BUs)

 

 

  1. Administrative and Invoicing management:
  • Press and communication vendor creation and extensions for new or existing suppliers
  • PO management in SAP linked to invoices on respective press and communication projects
  • Shipping and coordination management of watches for press shootings following Richemont security guidelines
  • Invoice Management for press and public relation related projects
  • Support Headquarter for international press shootings taking place in our region

 

DIMENSION:

  • Geographical area under responsibility: RNE zone
  • 1 Headcount professionally supervised
  • International work environment within a team of 4 Headcounts

 

QUALIFICATION PROFILE:

  • University/ business school Graduate, PR/Communications degree greatly appreciated
  • Excellent knowledge of German and English both written and spoken; knowledge of any other foreign language is greatly appreciated
  • Professional experience – minimum 5 years- in public relations, in both traditional and interactive PR channels
  • Strong verbal, communications, and interpersonal skills; proactive, positive and open-minded working attitude
  • Proven ability to communicate efficiently, convince team members/ partners and ability to lead change with a passion for thoroughness and accuracy
  • Sense of ownership and accountability with a flexible mind-set and quick adaptability
  • Very strong analytical skills and ability to leverage data into concrete actions
  • Organized, pragmatic, able to manage & build from scratch new projects and leading cross-functional teams

 

 

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