Brand Experience Manager

BRAND EXPERIENCE MANAGER

Position based in New York, NY, US

At Jaeger-LeCoultre North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Within the Jaeger-LeCoultre North America Marketing team and reporting to the AVP of Marketing & Communication, the Brand Experience Manager will drive and support all aspects of trade marketing tools and client experience journey, following our annual marketing plan and event strategy. A pivotal role supporting and working together with Retail, CRM, Commercial, Operations, Events, VM and SDP teams to deploy flawless activations.

RESPONSIBILITIES

TRADE MARKETING (50%)

Develop best-in-class marketing and communication tools strengthening our events and retail experiences, offering our clients upscale treatment. Produce and execute:

• Marketing Collaterals: print material, invitations, menus, leaflets, from production to final delivery of the items
• Client Treatment: gifts, token, hospitality, catering, dinners, uniforms…
• Trade & Retail Materials: flowers, stationery, wrapping, tableware…
• Liaise with HQ Trade Marketing teams: orders, creative guidelines, go-to-market toolboxes
• Budget Management
• Competitor benchmarks and market trends

CLIENT EXPERIENCE  (50%)

Deliver the best journey to our clients, showcase our products and savoir-faire, support customer-facing teams with distinctive experiences and strong storytelling. Through events and retail activations, craft and implement:

• Watchmaking Experiences: Atelier d’Antoine, Discovery Workshops, Masterclasses…
• Thematic Experiences: Artistic, Culinary, Multi-sensory Experiences...
• Guest Speakers: Panel discussions, Lectures…
• Liaise with HQ Client Experience teams: client experience toolboxes, toolkits and storytelling
• Budget Management 
• Competitor benchmarks and market trends

REQUIREMENTS

SKILLS

• Successful related experience of 3-5 years within the luxury and/or fine jewelry industry
• Strong Project Management skills, capacity to orchestrate multiple workstreams in parallel and manage or collaborate with internal and external cross-functional groups

SPECIFIC

• Skilled in Microsoft Office and Adobe Creative Suite
• Experience with SAP systems (or similar) is preferred
• Knowledge of the US media environments and key stakeholders preferred
• Familiarity with the Watchmaking and High Jewelry market in the US preferred
• Ability to travel up to 40% of the time
• Flexible schedule and ability to work outside of regular business hours

LANGUAGE

• French and/or Spanish speaking is a plus

SOFT SKILLS

• Organizational skills
• Communication and verbal skills
• Creative, Attention to details
• Problem-solving, Flexibility
• Dynamic, agile and passionate

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

WE OFFER

We care about our associates health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.

At Richemont, We Craft the Future!

Expected Salary Range: $80,000 to $​​​​​​90,000

Salary will be negotiated based on relevant skills and experience