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Code de référence:  69770

Activations Specialist

Meyrin, GE, CH

Fixed Term
  
  

Depuis sa création, Jaeger-LeCoultre a fait de la précision un art à part entière, en trouvant le parfait équilibre entre savoir-faire pointu et sens artistique, sophistication et finesse esthétique. Fidèle à l'esprit d'invention initié en 1833 par son fondateur Antoine LeCoultre, les artisans de la Manufacture créent des collections à la pointe de la Haute Horlogerie: Reverso, Master, Jaeger-LeCoultre Polaris, RendezVous et Atmos - ce riche héritage construit par la Grande Maison au fil des siècles est une source d'inspiration constante qui ne cesse de repousser les limites à travers des garde-temps sans précédent.

Within the Brand Activations & Digital Marketing team, the Activations Specialist will develop and execute integrated marketing campaigns, digital and social media activations in accordance with the global Marketing and Communication strategy of the Maison.

 

RESPONSABILITIES

 

BRAND ACTIVATIONS & INTEGRATED MARKETING CAMPAIGNS

  • Develop and implement integrated marketing and communication campaigns related to major digital launches, seasonal activations and brand projects including brand exhibitions, boutique openings, etc.
  • Formulate and consolidate briefs on behalf of Marketing, Digital, Media, Social Media, CRM, PR, Events, Visual Merchandising and Retail teams as needed.
  • Lead the development of the campaigns from initial briefing to final delivery of the campaign and assets in partnership with Creative teams.
  • Craft and consolidate Commercialization Toolboxes related to each campaign
  • Consolidate comprehensive reports related to each activation, track performances and identify key learnings

 

SOCIAL MEDIA MANAGEMENT

  • Manage Social Media activations on the brand’s ecosystem including Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn and local platforms including Line, Kakao, WeChat in collaboration with Local teams as needed.
  • Formulate and recommend social media needs to ensure strong social media activations including engaging copywriting and impactful assets overall.
  • Publish and monitor social media campaigns as needed through our social media software Sprinklr
  • Manage Community Management and propose optimization of flows and client experience.
  • Monitor social media performance and KPIs, produce reports as needed

 

REQUIREMENTS

SKILLS

  • Successful experience of 3-5 years in Marketing and Campaign Management within the luxury industry
  • Strong Project Management skills, capacity to orchestrate multiple workstreams in parallel

SPECIFIC

  • Advanced knowledge of MS Office (Excel, PowerPoint, Outlook)
  • Mastery of digital and social media platforms, front and back office (Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, WeChat, Weibo, Line, Kakao, Sprinklr)

LANGUAGE

  • Bilingual in English/French including superb writing skills

SOFT SKILLS

  • Organizational skills
  • Communication skills
  • Attention to details
  • Flexibility
  • Dynamic, creative, agile and passionate