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Reference Code:  69770

Activations Specialist

Meyrin, GE, CH

Fixed Term
  
  

Jaeger-LeCoultre since its creation, Jaeger-LeCoultre has made precision an art form in its own right, balancing skills and artistry with sophistication and aesthetic finesse. In keeping with the inventive spirit initiated in 1833 by its founder Antoine LeCoultre, the artisans of the Manufacture create collections which have been at the forefront of fine watchmaking: Reverso, Master, Jaeger-LeCoultre Polaris, Rendez-Vous and Atmos – this rich legacy built by the Grande Maison over centuries serves as a constant source of inspiration in ever so pushing the boundaries through unprecedented timepieces.

Within the Brand Activations & Digital Marketing team, the Activations Specialist will develop and execute integrated marketing campaigns, digital and social media activations in accordance with the global Marketing and Communication strategy of the Maison.

 

RESPONSABILITIES

 

BRAND ACTIVATIONS & INTEGRATED MARKETING CAMPAIGNS

  • Develop and implement integrated marketing and communication campaigns related to major digital launches, seasonal activations and brand projects including brand exhibitions, boutique openings, etc.
  • Formulate and consolidate briefs on behalf of Marketing, Digital, Media, Social Media, CRM, PR, Events, Visual Merchandising and Retail teams as needed.
  • Lead the development of the campaigns from initial briefing to final delivery of the campaign and assets in partnership with Creative teams.
  • Craft and consolidate Commercialization Toolboxes related to each campaign
  • Consolidate comprehensive reports related to each activation, track performances and identify key learnings

 

SOCIAL MEDIA MANAGEMENT

  • Manage Social Media activations on the brand’s ecosystem including Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn and local platforms including Line, Kakao, WeChat in collaboration with Local teams as needed.
  • Formulate and recommend social media needs to ensure strong social media activations including engaging copywriting and impactful assets overall.
  • Publish and monitor social media campaigns as needed through our social media software Sprinklr
  • Manage Community Management and propose optimization of flows and client experience.
  • Monitor social media performance and KPIs, produce reports as needed

 

REQUIREMENTS

 

SKILLS

  • Successful experience of 3-5 years in Marketing and Campaign Management within the luxury industry
  • Strong Project Management skills, capacity to orchestrate multiple workstreams in parallel

SPECIFIC

  • Advanced knowledge of MS Office (Excel, PowerPoint, Outlook)
  • Mastery of digital and social media platforms, front and back office (Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, WeChat, Weibo, Line, Kakao, Sprinklr)

LANGUAGE

  • Bilingual in English/French including superb writing skills

SOFT SKILLS

  • Organizational skills
  • Communication skills
  • Attention to details
  • Flexibility
  • Dynamic, creative, agile and passionate