Activations Project Manager

Within the Brand Activations department, the Activations Project Manager will develop and execute integrated marketing campaigns and brand activations in accordance with the global Marketing and Communication strategy of the Maison.  

RESPONSABILITIES  

ACTIVATIONS & INTEGRATED MARKETING CAMPAIGNS 

• Develop and implement integrated marketing campaigns related to major launches, ambassadors, seasonal campaigns, product launches, exhibitions, events and boutique openings at global and local scale

• Formulate and consolidate briefs by liaising with Product, Digital, Media, CRM, PR, Events, Client Experience, Retail, VM, Trade Marketing teams

• Lead the development and orchestration of the campaigns from initial briefing to final delivery of the campaign including all the creative assets in partnership with Creative teams and external partners as needed (Brief / Pre-Production / Production / Post-Production)

• Develop and execute social media and content strategy, manage editorial calendar and social media activations including coordination with China, Japan and Korea markets

• Craft and consolidate Go-To Market and Commercialization Toolboxes related to each campaign, and accompany our regions and markets in the implementation of their location brand activations

• Consolidate comprehensive reports related to each activation, track performances and identify key learnings and best practice for each major campaign

• Maintain an in-depth knowledge on trends and ever-changing marketing landscape

SOCIAL MEDIA MANAGEMENT  

• Manage Social Media activations on the brand’s ecosystem including Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn and local platforms including Line, Kakao, WeChat in collaboration with Local teams as needed.

• Formulate and recommend social media needs to ensure strong social media activations including engaging copywriting and impactful assets overall.

• Publish and monitor social media campaigns as needed through our social media software Sprinklr

• Manage Community Management and propose optimization of flows and client experience.

• Monitor social media performance and KPIs, produce reports as needed

REQUIREMENTS 

SKILLS 

• Successful experience of 3-5 years in marketing communications, campaign development, execution, and implementation within the luxury industry

• Strong Project Management skills, capacity to orchestrate multiple workstreams in parallel and manage or collaborate with internal and external cross-functional groups

 SPECIFIC  

• Advanced knowledge of MS Office (Excel, PowerPoint, Outlook)

• Mastery of digital and social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, WeChat, Weibo, Line, Kakao, Sprinklr)

LANGUAGE  

• Bilingual in English/French including superb writing skills

SOFT SKILLS 

• Organizational skills

• Communication skills

• Attention to details

• Flexibility

• Dynamic, creative, agile and passionate

 WHY JOINING US 

You are our best asset. By joining Jaeger-LeCoultre, a whole world of opportunities will open to you! Transmission of knowledge is the very soul of what we do: you will access a customized training program. In our Swiss offices we will satisfy your wish for well-being and balance, thanks to a stimulating workplace, possibility to work remotely, flexible working hours, sustainable mobility contributions, on-site services and time to volunteer. As a Maison, we work tirelessly to manage our environmental footprint and create a positive impact on society through our collective effort. Learn more about our Sustainability commitments in our program « Make Our Time Better ».