PR Manager (m/f/d)

PR Manager (m/f/d)

- Initially limited until the end of 2024 -

MAIN PURPOSE

The Press Relations Manager (m/f/d) will be responsible for the execution of the global integrated Press and Public Relations strategies to execute regional, and local activations for the Maison Jaeger-LeCoultre. Responsible for the geographical region of Northern Europe with a focus on Germany, Netherlands and Scandinavia, Austria, Eastern Europe Countries, the Press Relations Manager (m/f/d) will leverage the strategy of the global communication plan including print, digital, new and traditional media, to convey brand storytelling, execute global PR strategy locally and ensure a consistent brand image is delivered.

KEY RESPONSIBILITIES

1. Press Relation Management

• Boost storytelling editorial coverage and Maison visibility in top-tier lifestyle and trendsetting titles to achieve respective DMR-ranking results
• Enhance brand awareness and visibility for future Boutique openings and main local strategic key activations
• Manage press relation budget
• Build local PR action plan aligned with global PR overview and PR calendar
• Nurture and drive qualitative relationship with press to ensure a strong coverage and further develop the brand awareness in the region
• Coordinate all launches and key activations, by sharing press material, meeting press on a regular basis and ensure successful results
• Plan, organize and follow-up of national press activations as local press event formats, manufacture visits and inviting journalists to international key moments  
• Create qualitative presentation and reporting
• Manage press related translations

2. Public Relation Management

• Engage with trendsetter community, watch opinion leaders’ (WOL) community and influencers to position the Maison and increase awareness
• Identify and reach out to our different audiences outside core universe to strengthen the identity of our Maison
• Identify the key trends on the watch scene, as well as influential persons with relevant connection to the Maison

3. Consultancy on local Media performances

• Assist Head of Marketing and Communication with coop media activation execution with external key strategy partners
• Support on invoicing processes and alignment with external media agency

• Consultant Head of Marketing & Communication on building the communication plan
• Manage media related translations (ads / newsletters / websites …)

4. Budget Responsibility

• Analysis and optimization of A&P budgets for press relations and media
• Monthly monitoring for Head of Marketing & Communications and controlling department
• Ensure accurate monthly, quarterly and yearly closings respective regular updates (Les and BUs)

5. Administrative and Invoicing management:

• Press and communication vendor creation and extensions for new or existing suppliers
• PO management in SAP linked to invoices on respective press and communication projects
• Shipping and coordination management of watches for press shootings following Richemont security guidelines
• Invoice Management for press and public relation related projects
• Support Headquarter for international press shootings taking place in our region

DIMENSION:

• Geographical area under responsibility: RNE zone
• 1 Headcount professionally supervised
• International work environment within a team of 4 Headcounts

QUALIFICATION PROFILE:

• University/ business school Graduate, PR/Communications degree greatly appreciated
• Excellent knowledge of German and English both written and spoken; knowledge of any other foreign language is greatly appreciated
• Professional experience – minimum 5 years- in public relations, in both traditional and interactive PR channels
• Strong verbal, communications, and interpersonal skills; proactive, positive and open-minded working attitude
• Proven ability to communicate efficiently, convince team members/ partners and ability to lead change with a passion for thoroughness and accuracy
• Sense of ownership and accountability with a flexible mind-set and quick adaptability
• Very strong analytical skills and ability to leverage data into concrete actions
• Organized, pragmatic, able to manage & build from scratch new projects and leading cross-functional teams