IWC Trade Marketing & Visual Merchandising Manager

Objective:

• Ensure leading and executing strategic trade marketing and visual merchandising initiatives to increase IWC brand visibility and support sales growth. 
• Responsible for the first-class representation of the IWC Brand at each Client’s touchpoints through Trade Marketing actions
• Play a major role in promoting the IWC Brand to Trade clients.
• Supervise creations and maintenances of boutiques & wholesaler shops visually attractive with the IWC Brand guidelines

Key Responsibilities:

1. Trade Marketing

• Lead the development and implementation of trade marketing strategies aligned with IWC Business Plan
• Collaborate with relevant team members to integrate trade marketing initiatives into the overall marketing strategy
• Develop an active and strong relationship with HQ’s Trade Marketing and Architect’s teams
• Coordinate activities between External Boutiques (EB) and POS and IWC HQ
• Manage EB construction and openings, including design, tender, cost, negotiation, and coordination with constituencies
• Administer Capex calculation and monitoring by actively communicating with Richemont Japan (RJ) & HQ Finance teams 
• Partner with Sales team to develop Marketing and Communications materials for POS to strengthen IWC’s presence both online and offline
• Prepare OOH data in coordination with HQ
• Organize Pop-Ups

2. Visual Merchandising (VM)

• Define and implement the visual merchandising strategy while respecting the Brand guideline and Business Plan

• Manage visual merchandising activities for IB & EB (2 to 3 times per year) and POS (once a year) such as:

• Placing VM orders to HQ in a timely manner and track
• Manage and monitor the stocks of VM items
• Ensure consistent and visually appealing merchandising to maintain high standard of VM items with IWC standard by work closely with Retail and Sales team
• Provide reports of the implementation to HQ through Yoobic

• Actively communicate with EB and POS to provide seasonal VM to promote IWC brands
• Create attractive and guideline honored Window display while coordinating with HQ and other relevant constituencies

3. Others

• Provide regular reports on the performance and make adjustments when necessary
• Support creating documents for HQ visitors or other occasions
• Research competitors, industry, trends and clients for the maximum impact
• Provide additional support when necessary

Desired Criteria

• Bachelor’s degree in marketing, business or related field
• Proven experience in trade marketing, visual merchandising, or related role
• A keen eye for design and aesthetics
• Strong organizational skills with the ability to manage multiple projects at one and respect deadlines
• Good communications and interpersonal skills
• Fluency in both Japanese and English
• Proficiency in Microsoft Office and other relevant marketing tools