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参考代码:  80841

Digital & EC Supervisor

Shanghai, SH, CN

Permanent
  
  

瑞士制表品牌沙夫豪森IWC万国表自1868年起一直制作非凡的高级钟表,在作品中糅合最高精准度与独特设计。作为世界先锋高级腕表品牌之一,IWC万国表致力实践先驱精神及创意才能,以达致成功。

Position Title:    Digital & EC Supervisor    

Department:     Communication
Reports to:    Digital & EC Manager  
      

 

Mission 
IWC is seeking for an experienced expert in digital & EC operation to drive brand preference, product desire and business growth. He/She is expected to develop integrated digital marketing and EC operations including official website, mini-program and third party platforms, and work closely with internal stakeholders and external partners to deliver the aligned results.

 

Main Responsibilities
1.    Strategic planning
    Support line manager to develop annual digital & EC marketing strategy covering all digital aspects not limited to WeChat mini-program, online advertising, search, CRC sales and customer service.
    Initiate comprehensive and innovative digital/EC campaigns with various business objectives incl. branding, novelty launch, sales promotions, online retail traffic driving etc.
    Support on planning of group-lead digital transformation projects.
2.    Digital Marketing 
    Lead execution of digital marketing campaigns with support from agencies and internal partners, from campaign mechanism planning, content development, assets production, page design to result evaluation and data analysis. 
    Follow with HQ to track product/social assets and lead digital agency to develop assets on We-Boutique, Portal mini-program, SEM/social platforms and etc. 
    Manage and optimize brand digital platforms including official website, mini-programs, WeChat front & back end and boutique stores maintenance on local LBS platforms.
    Support on implementation of group-lead digital transformation projects, initiate brand demand & requirement, responsible for UAT testing.
3.    EC Operation (OFS: Brand Owned Flagship Store)
    Take charge of daily operation of OFS, channels incl. WeChat boutique, CRC phone sales and website operation with support from internal partners.  
    Responsible for OFS daily merchandising, customer service, logistic delivery, etc. 
    Support CRC team in terms of activation communication, assets sharing and product training to achieve aligned sales target. 
4.    Business Analysis & Reporting
    Ongoing analysis and reporting (weekly, monthly, campaign/project basis) of key business metrics
    Fully understand digital behavior of customers, digital marketing trends, and best practice from global or other industries.
5.    Finance Management and Technical Support
    Manage digital marketing and OFS EC related finance procedures, incl. routine payment, A&P tracking, etc.
    Support in group platform technical maintenance and implementation, responsible for OFS/website related testing, etc.

 

Knowledge and Professional skills    
•    3-5 years proven experience in digital marketing area is a must
•    EC marketing/operation experience is a plus
•    Experience in luxury and prestige industry related brand is a plus
•    Data driven mindset and communication with clear logic
•    Fluent in English written and oral
•    Should be skilled in Excel and PPT demonstration
•    Excellent interpersonal skills with strong adaptability into a dynamic environment
•    Bachelor degree or above in relevant major